Media company to advance brand and content strategies for Association’s Gridiron Gaming initiative
Pro Football Retired Players Association (PFRPA), a national membership organization that develops programs and benefits for retired NFL players, has entered into a strategic partnership with Thunder Studios, a Los Angeles-based full-service media company. The parties will collaborate to expand PFRPA’s Gridiron Gaming initiative by creating tournaments and high-quality, produced content for the esports community.
“We’re not only impressed with Thunder Studios’ esports tournament and production expertise, we are also appreciative of their drive and passion, all of which make them an ideal partner,” said Bob Schmidt, executive director/CEO of PFRPA. “We’re in an era where both live and digital engagements have become more prominent and meaningful when strategically executed in concert, so we’re committed to developing highly entertaining esports content while delivering truly worthwhile live and virtual events.”
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Thunder Studios plans to establish a Gridiron Gaming tournament series, featuring online and physical events that will be broadcast live on Twitch to a global audience. Each round of the tournament series will feature cash prize pools for the finalists, and will conclude with a championship event where finalists will have the opportunity to battle it out for a sizable grand prize.
“The PFRPA and its membership extoll the greatest life virtues necessary to overcome adversity, commit to perseverance and excel in your focused endeavors. Thunder is excited to collaborate with the PFRPA and produce live esports events and original programming using these virtues to bridge generations through the Gridiron Gaming initiative,” said Rodric David, CEO of Thunder. “In the coming weeks, we’ll announce the specifics of our tournament series, which will exceed more than 100 hours of live event competition and programming.”
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Gridiron Gaming is PFRPA’s esports initiative that provides retired players an opportunity to compete again, while offering fans a chance to engage with their NFL heroes. PFRPA’s partnership with Thunder Studios will also forge new paths in the esports industry, by connecting fans to retired NFL players, through original programming and interactive experiences.
“This partnership with Thunder is exciting,” said Mike Singletary, NFL Hall of Famer and PFRPA Board Member. “I’ve had the opportunity to play against a younger generation of esports athletes, and I was enlightened and pleasantly surprised by the experience, and how competing in a new way made me feel. Our Gridiron Gaming initiative presents opportunities for different generations to connect and have a good time, so I’m looking forward to getting this collaboration underway.”
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