Playpal Completes PoC Delivering Proactive Health Insights to Users and Communities in an Effort to Improve, Quantify and Incentivize Health – Based on the Human “Health Capital” Model.
Playpal, the AI-powered health tech platform, announces the completion of its proof of concept (PoC), successfully creating both iOS and web versions of its new platform set to revolutionize the health industry.
The platform collects and consolidates IoT health data from across apps and devices to deliver a holistic picture of a user’s health. With a view to intervene in health depreciation, the platform utilizes artificial intelligence and machine learning to offer individualized recommendations for the user’s better health. Playpal is powered by a dual incentivization model that prompts healthy actions through the intrinsic motivation of gamified health and extrinsic reward in the form of monetary benefits.
The PoC successfully demonstrated the various architectural elements of the platform involving the gathering and monitoring of user data from mHealth apps and devices, the implementation of public databases, the correlation of nutrition data with fitness data, and visualizations of user-specific profiles and recommendations.
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Analysis shows that the proliferation of mHealth devices and apps has increased the average consumer’s accessibility to health information and tracking. However, the sheer volume of fragmented information in a cluttered marketplace causes confusion and prevents any sensible absorption or utilization by the consumer. Simultaneously, low engagement in healthy behaviour is driving down retention rates for health-oriented programs, devices and apps, while healthcare costs are skyrocketing.
To mitigate these problems, Playpal recognizes the need to assimilate data from heterogeneous sources and promote self-awareness and management of health. The platform integrates the requirements of individual users, commercial entities and communities to deliver a one-stop solution through incentivized collection, consolidation and smart visualization of health data. While users will benefit from proactive data-driven health advice, relevant stakeholders will also be able to receive valuable insights on their community’s health profile with the added advantage of streamlining programs to encourage healthy behaviour. Integration with the platform will increase user engagement in health programs and reduce healthcare costs, resulting in an overall healthier population.
Playpal CEO Eesha Sheikh remarked: “We live in a time where more and more people own a fitness device and health information through the internet is at our fingertips. But it is difficult to make sense of all these various sources of information, let alone translate it into your own particular needs and lifestyle. Playpal’s platform helps you decide what makes sense for you, to enable you to live and invest in your best life.”
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The underlying philosophy behind the platform is the economic model of human “health capital.” This model holds that each individual is both a producer and a consumer of health, where health is treated like a stock that can fluctuate depending on the management of, and “investments” in that stock. Playpal’s platform brings to life this concept of health as a quantifiable asset that holds financial value, which can then be combined to define the collective health capital of whole communities. One of the goals of the platform is to offer tools that enable users to improve their health capital and thus, earn the financial value of their health “asset.”
In addition to the monetary benefit users will gain through the financial value of their “assets,” the platform will encourage intrinsic motivation through gamification. Riding the wave of recent endeavors into gamified health, not only will the platform feature several goal-oriented design elements, but Playpal will also cultivate an ecosystem of health games integrating with the platform.
Eesha Sheikh continued: “We are thrilled to announce the completion of the proof of concept and the fact we have successfully demonstrated that the health capital model can be rendered into a working form. Some major components of the platform were successfully tested, confirming that the idea is practical and it works.”
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