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Xsolla And DMarket Partner To Transform In-Game Commerce

New Venture to be Demoed at G-STAR 2018 Benefits Developers, Content Creators, and Gamers

Video game developers, content creators, and gamers can now earn more by doing what they love. Xsolla, the one-stop-shop for developers to launch, monetize, and scale games globally, and DMarket, an in-game items monetization technology and service, announced a strategic partnership committed to revolutionizing secure in-game commerce.

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Through this collaboration, the companies are bringing blockchain-based in-game item trading to the global video game community. In doing so, they will treat every item on the blockchain as a unique product with its own history, tokenized as a virtual asset with real-world value. This move gives developers, content creators, and gamers the right to own virtual assets, as well as participate and profit from in-game item trading.

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“Together, DMarket, coupled with the prowess, innovation, and global developer community of Xsolla, are utilizing the power and value of blockchain technology to create a platform for trading in-game items anywhere in the world,” said Vlad Panchenko, Founder and CEO, DMarket. “This new economy gives game developers and gamers an opportunity to monetize in-game items and generate infinite revenue.”

“By equipping our partners with the ability to sell direct to gamers on the blockchain, such as pre-order memorabilia and user-generated content, we’re helping developers generate more capital and awareness for their titles. At the same time, we’re engaging digital communities and giving them a chance to support and be a part of the self-published projects they love,” said Aleksandr Agapitov, Founder and CEO, Xsolla. “This technology alignment exemplifies why Xsolla and DMarket are the partners-of-choice for developers, content creators, and gamers worldwide.”

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Technology Alignment

This alignment integrates blockchain technology with a suite of developer-friendly products including Xsolla Store, Xsolla Site Builder, and Xsolla Pay Station, which make implementing virtual item trading intuitive.

Xsolla Store, a tool that empowers developers to create an in-game storefront to sell direct to players, now enables in-game item trading on the blockchain. Xsolla Site Builder, a tool that lets developers easily and cost-effectively create a website, will soon give them a web-based platform for launching their trading economy. Xsolla Pay Station — which gives developers access to over 700 payment methods in over 200 countries and territories, 20 languages, and 130 currencies — will let them monetize in-game item trading with the same global reach.

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In-game Item Trading

Using its proven technology and vast expertise in the gaming industry, DMarket helps developers generate revenue from selling in-game content to players, and creates additional revenue flow if a game already has a monetization system.

After earning or purchasing items in-game, players can buy, sell, and exchange them on the secondary market (the DMarket platform or directly in game). Developers receive most of the fees from each trade, generating an additional revenue stream for their titles. As a result, the initial sale of an item to a player becomes just the first link of a potentially infinite revenue chain for the developer.

With in-game items gaining real value, content creators such as modders and designers will be motivated to create in-game items of their own and send them to developers. This will enrich the player’s experience and decrease game development costs. Since players can now trade earned and purchased items, they, in essence, will play longer and make more in-game purchases, thus increasing a game’s lifetime value.

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