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Big Data and Us: How Our Lives Are Affected

Like the cloud and the internet, Big data has become one of the unseen but influential components of our lives. The difference is that people have yet to grasp what big data really is. Just in the past two years, <a href=””>more data was created than in the entire human history</a> before that. The main takeaway from this is that big data will become even bigger, and it’s high time we understand how it affects our lives.

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Big data plays a huge role in media and entertainment. Let’s take a look at the streaming giant Netflix, for instance. Its original series Stranger Things was a huge hit in 2016. When Netflix saw its originals are getting a ton of views, it began creating more original content. Using big data, companies can follow the latest trends in viewership to find out what type of content they should focus on more in the coming years.

The concept is also prominent in music or video streaming apps such as Spotify and YouTube. When we open these platforms, we can see the recommended content. This is created with the use of big data that was gathered while we are viewing videos or listening to music. In general, big data directs us to what we want to see or hear.

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The world of medicine and healthcare is now better than ever thanks to big data. In essence, big data has improved the medical services and types of medicine we have access to. But there’s more to it than meets the eye.

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Big data is very prominent in electronic healthcare systems through which vital medical information of patients is easily shared between doctors and hospitals. This vastly reduces patients’ treatment time when moving between hospitals or departments, as their records are readily available to view.

As there is one source of the data, disease research and diagnosis have greatly improved as well. Gone are the days of having to go through tons of paperwork to understand someone’s medical history.

Read More: The AI Marketing Mistake You’re Making in Healthcare

Crime Prevention

Even law enforcement agencies are using big data to good effect. This way, they implement a new practice called predictive policing. By analyzing the big data from previous crimes within a certain region, they are able to predict which exact locations are most likely to become a hotspot for criminal activity.

With the location figured out, law enforcement agencies could implement more security within the said area to ensure that no more crimes will occur.

Though we may not see it and we may not gain easy access to it, big data is all around us. It’s hard to avoid its influences and benefits. In the coming years, we’ll likely see it become a bigger part of our lives.

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