Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Blockchain Will Transform the Global Economy. But What Will it Mean for Advertisers?

BlisWhen most people hear blockchain, they think Bitcoin—one of the world’s first digital currencies. But while Bitcoin has yet to transform the global economy, experts believe that its underlying technology—blockchain—is poised to spark an economic revolution.

A secure digital ledger, blockchain keeps track of transactions involving anything of value—whether it’s money, stocks, music, art, or votes. On this shared and decentralized platform, everyone has access to the same information trails, and transactions are verified on a consensus basis.

Use cases for the cutting-edge technology aren’t just hypothetical: Last month, a house was purchased using blockchain for the very first time. Meanwhile, the U.S. State Department has begun looking at how the technology can aid diplomacy. According to McKinsey’s Don Tapscott, blockchain will soon transform every institution—in some ways more than the internet did.

So what does this blockchain revolution mean for advertising? Blockchain’s Value for Advertisers

By enabling marketers to conduct transactions in a secure and transparent marketplace, blockchain has the potential to solve some of the industry’s biggest challenges—starting with transparency.

As digital advertising itself has become more and more complex, advertisers have been grappling with how best to validate their data and media. For years, they have relied on a plethora of third-party tools in order to do so. However, with blockchain, we’re seeing for the first time an opportunity validate their own data. In other words, first party verification.

In March, a study commissioned by WPP revealed that advertisers could be wasting $16.4 billion on fraudulent traffic—twice as much as previously thought. With blockchain, the end-to-end processes of booking, buying, and placing digital advertising will be recorded and stored. And because all these transactions and audit trails would be available to the public and verified by common consensus, blockchain will help eliminate ad fraud and bring about greater transparency that many in the industry have been demanding.

Related Posts
1 of 655

MetaX (a company that builds blockchain solutions for digital advertising) and the Data and Marketing Association are already showing the industry how this could work with adChain—the industry’s first blockchain-based solution designed to fight fraud.

Another benefit of blockchain technology is that it’s incredibly secure—which means that it will allow advertisers to safely store vast collections of sensitive customer data. Its decentralized nature—which means data is spread across its network—makes it less vulnerable to hacking.

However, the technology also has some limitations. For advertisers, the most significant drawback is that blockchain isn’t fast enough to keep up with the rate of transactions or the speed of real-time bidding. In fact, it can only process thousands of transactions per second—a number far lower than the millions that occur in the digital ad industry each second.

As blockchain continues to evolve, it may develop the capacity to process a greater number of transactions in real time. But until then, the industry could find a compromise. For example, rather than recording every transaction, the industry could integrate counters that store every 100,000 transactions. Since the ad industry tends to trade is cost per thousand, advertisers will still be able to benefit.

Where do we go from here?

Integrating blockchain technology into our existing advertising ecosystems will take time. Larger players will take longer to adapt, and organizations from across the industry will need to come together and agree on a common set of standards.

But the transition to blockchain has already begun: The IAB Tech Lab has set up a blockchain working group to develop best practices for using the technology. Meanwhile, some forward-looking companies have begun to build their own marketplaces that run on blockchain technology.

These trends look set to continue: We’ll see more and more startups adopting the technology, and the IAB and other industry bodies will begin setting some key standards. Within five years, the ad industry will transition into using blockchain as a transaction leger. And within a decade, we’ll likely see it become a new industry standard. It’s time for brands and their tech partners to prepare.

26 Comments
  1. baccaratsite says

    I saw your article well. You seem to enjoy baccaratsite for some reason. We can help you enjoy more fun. Welcome anytime 🙂

  2. GeraldUrick says

    открытки с день рождения 75 лет. Моментальный кредит вебмани https://wm-lend.ru. йога для женщин реферат

  3. Melodee says

    I like the valuable information you provide in your articles.

    I’ll bookmark your blog and check again here regularly.
    I’m quite certain I’ll learn a lot of new stuff right here!
    Best of luck for the next!

  4. Oliver Henry says

    HIRE A HACKER TO RECOVER LOST BTC/ETH/USDT / OMEGA CRYPTO RECOVERY SPECIALIST

    Hi, I’m Oliver Mateer Henry

    I am a documentary wedding photographer based in St. Paul’s Bay, Malta.

    This is an appreciation post to Omega Crypto Recovery Specialist for helping me recover my lost btc wallet. The process of hiring Omega Recovery Specialist was a result of a recommendation from a friend. I researched the company and their services online and was impressed by their reputation and expertise. I contacted the company and explained my situation, and they immediately provided me with a tailored recovery plan and they successfully recovered my lost wallet intact and the amount of money in it was still the same. I must show gratitude and If you ever find yourself in a similar situation, I highly recommend Omega Recovery Specialist for their exceptional services.

    Reach info;
    Go to; omegarecoveryspecialist . c o m
    email; omegaCryptos@consultant . c o m
    phone; +1251_(216 64_66)

  5. Hello there! I know this is kinda off topic however I’d figured I’d ask.
    Would you be interested in trading links or
    maybe guest writing a blog article or vice-versa?
    My site addresses a lot of the same subjects as yours and I feel we could greatly benefit from each other.
    If you happen to be interested feel free to send me an e-mail.
    I look forward to hearing from you! Excellent blog by the way!

  6. Iron scrap refurbishment says

    Metal recycling compliance Ferrous material exports Iron recycling and reclaiming

    Ferrous material yard security, Iron scrap inventory management, Metal scrap reprocessing

  7. Lolla Little says

    I mean, yeah, public spaces are great. But the naked girls cams space is where both parties have the most fun. As a guy, you get a chance to push away the crowds and explore the deeper levels of

  8. Environmental benefits of Copper scrap recycling Copper scrap material reclamation Scrap metal reclamation yard
    Copper cable shredding, Scrap metal reclamation and reutilization solutions, Copper radiator scrap buyer

  9. john williams says

    Thanks for sharing the article, and more importantly, your personal experience! Mindfully using our emotions as data about our inner state and knowing when it’s better to de-escalate by taking a time out are great tools. Appreciate you reading and sharing your story, since I can certainly relate and I think others can too.

    Free Download Vector Design For International Clients(United States of America)

  10. многопрофильное медучреждение профилактики и диагностики Москва says

    официальная медицинская клиника профилактики официальная медицинская справка задним числом купить в Москве купить мед справку онлайн

  11. к чему сниться замужняя дочь
    в свадебном платье сонник свиньи которых
    убили исток аудио руна 12 im
    совместимость 4 и 8, сюцай число 4 и 8 совместимость мужчина близнецы кабан форум, мужчина близнецы это ужас

  12. farmaci a prezzi accessibili a Eindhoven, Paesi Bassi Janssen Ridderkerk farmaci a
    un prezzo accessibile in Francia

  13. medicijnen online zonder recept in Nederland Tetrafarma Brembate gemakkelijk medicijnen kopen in Europa

  14. Kauf von Schlafmitteln cuve Gigante Medikamentenpreise in Marokko

  15. эскиз тату козерог девушка
    для девушки к чему снится
    прыгать во сне с окна к чему снится муж дает деньги мне
    библиотека соната, бетховен сонаты ноты редакция гольденвейзера скачать картошка пюре приснилась

  16. генеральный директор казтрансгаз,
    казтрансгаз аймак руководство фатима баня шымкент телефон, баня шымкент
    кабинка с бассейном жас ұлан ұйымы бағыттары, жас ұлан ұйымының құжаттары біздің топ, ұран
    жарысқа

  17. гипс салу алгоритмі, десмургия таңғыш түрлері купить bmx в алматы
    дешево, bmx алматы olx кожвендиспансер прейскурант уральск, кожно-венерологический диспансер алматы на
    джангильдина фикх книга, ханафитский фикх книга купить

  18. жеке сот орындаушысы арыз, жеке сот орындаушысы міндеттері платон туралы мәлімет,
    платон философиясы онлайн консультация юриста бесплатно алматы, консультация адвоката алматы срочная продажа
    домов костанай, арестованные дома в костанае

  19. рено цена в казахстане, renault производитель
    қызылорда әкімдері, қызылорда облыстық білім басқармасы
    хаттама жасау тәртібі где отметить день рождения ребенка в уральске, рестораны уральск

  20. таро обозначение любовь к чему снятся подготовка похорон уже умершего человека расклад на семью таро
    тест на гения онлайн сонник убиваю много крыс

  21. federal marshal badge says

    This was an excellent read. Very thorough and well-researched.

  22. Scottagori says

    buy semaglutide online https://rybelsus.tech/# cheap Rybelsus 14 mg
    buy semaglutide online

  23. LUCKY COLA says

    The gaming world is yours – are you ready to take it Lucky Cola

  24. 28 октября 1979 год день недели сонник
    ты в теле другого человека мусульманская молитва слушать или скачать бесплатно
    гадание на картах таро райдера уэйта арабские буквы
    во сне исламский сонник, зелень во сне исламский сонник

  25. виды работ текущего ремонта многоквартирного дома подработка в районе
    рязанский чита ру вакансии подработка удаленная работа ночью на дому

  26. LUCKY COLA says

    Challenge accepted Join the action and prove your worth Lucky Cola

Leave A Reply

Your email address will not be published.