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Is Artificial Intelligence the Next Stepping Stone for Web Designers?

Let us begin by actually learning what Artificial Intelligence is. The term Artificial Intelligence was coined back in the 1950s but has come into the spotlight since 2018. Artificial Intelligence or AI is the ability of computer systems and computer-aided bots to perform common tasks that usually require Human Intelligence. Actions like Visual and Speech recognition, decision making and learning from experience are a few among the long list of capabilities that such systems possess. Companies across all fields are jumping on the bandwagon of AI and are trying to utilize it for several aspects like Marketing and Web design.

The Relation Between Artificial Intelligence and Web Design

The initial relation between AI and Web design was rocky as the world witnessed the uprising of The Grid and its downfall soon after. The Grid was the first to incorporate AI into web design. Thereafter companies like Wix and GoDaddy have recently dipped their toes into the ocean of AI and tried to combine this new technology into the field of web design. Initially, all the websites were created by HTML and as other techniques were developed, the process of web design was further fine-tuned. Here’s how AI can act as the next stepping stone for web design.

Artificial Design Intelligence

Artificial Design Intelligence

In layman terms, Artificial design intelligence can be defined as the technology making websites based on Machine Learning techniques with human intervention only at the initial stage of providing their desired input. The AI takes over once the input is given and results in creating a website best suited for the needs. Theoretically, this is the new uber-cool way of generating a website.

Read more: How is Artificial Intelligence (AI) Changing the Future of Architecture?

Are These AI-Powered Bots as Creative as Human Minds?

The advancement in technology can surely learn according to the preferences of the user but as of today, AI is far from the ability to produce as creative outputs as humans. Introducing AI in web design should not at all be interpreted as an end to the creative factor provided by the human mind.

The scenario appears to be quite the opposite. These changes will, in turn, help the designers to focus more on the creative aspects and decision making, leaving the other mechanical and redundant tasks to the machines. This brings the fun element back into the jobs as you look forward to spending more of your time in pushing your creativity to a new limit.

Here’s an Example of the Integrative Approach

Bookmark is an example of one such successful venture that has been able to integrate and implement such AI-based web designing. They have created an AIDA which is Artificial Intelligence Design Assistant.

The user has to simply put in the name of the website and the industry they are in and the AI-driven assistant delivers a unique website in under two minutes just like instant noodles. Also if you are unsatisfied with the results you can always have another go at it. These websites do lack the human touch and are not at the level of complete functionality as yet but we are getting there slowly and steadily. Companies like Wix, Bookmark, and Squarespace are constantly working to improve this service.

Role of AI in UI/UX Design

UI is the intermediate between the users and computer systems and several design elements are involved in the translation of human language into the computer languages. It helps the user to express exactly what they wish to do with the software. UI/UX design involves the following essential steps; creating wireframes, building mood boards and designing interfaces. Now here’s where AI can play an important role through Natural Language Processing (NLP).

AI has a unique ability to understand the human inputs, hence eliminating the need of dialogue box and sub-menus. For example, Microsoft’s Office Suite has introduced a “Tell me what you want to do” search box that will help the user to perform certain tasks like spellcheck or formatting by giving a simple input. This seems easier than searching for the spellcheck tab and certain formatting options among the different tabs.

Machine learning and Natural Language Processing

You might have frequently stumbled upon these words throughout this article and also in general. So what do these words mean? Machine learning (ML) is essentially a combination of statistical techniques that can detect patterns like entities, sentiment, parts of speech and other such factors within a text. Whereas Natural Language Processing (NLP) is the subfield which tries to aid the computer systems to understand natural human language.

NLP is enhanced with the help of Machine Learning as it helps the systems to understand the semantics, syntax, and context of the input provided. In web design, these approaches are aimed at improving the process of dynamic designing.

To Conclude, AI in Web Design Can Truly Revolutionize the Industry

Integration of Artificial Intelligence, Machine Learning, and Natural Language Processing, if done efficiently can provide a vast scope for web designers to expand their creative horizons and deliver even better user-oriented masterpieces in terms of websites. It is wise for any web design agency to move forward hand-in-hand with these new technological advances to gain to reach new heights in the services they provide.

Read more: Seizing Artificial Intelligence’s Opportunities in the 2020s

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