- Shows averaged 41 minute watchtime per unique viewer on BDM-hosted microsites
From Marshmello and Demi Lovato at the Troubador to Kenny ‘The Jet’ Smith’s virtual basketball camp to the Hyundai Elantra Global Reveal, one company was behind all these experiences. Bulldog DM used its expertise to deliver custom livestream experiences from brands and entertainers to dozens of platforms. These streams racked up more than 61 million total views and resulted in an average watchtime of 41 minutes per unique viewer on Bulldog DM-powered, whitelabeled client microsites over the past 12 months.
In 2020 alone, Bulldog DM powered events with Jennifer Lopez, J. Balvin, and Reba McEntire, to name a few, and worked with brands from AT&T to Hyundai to Gillette. It helped the independent member venues of the National Independent Venue Association raise much needed funds, ran a virtual basketball camp with NBA and WNBA players, made sure New York City high school graduates had a streaming ceremony to remember, and encouraged young women to consider STEM careers in partnership with the Ad Council.
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Bulldog DM streamed these events on every platform and in every virtual environment imaginable, including Minecraft, as well as on dedicated sites custom built for clients’ needs. Growing business 320% over the previous year, Bulldog DM capped off 2020 powering TikTok’s New Years Eve livestream, broadcasting 20 streams across 13 time zones. The experience from that show was paramount to pulling off the Justin Bieber “Journals” Valentine’s Day 2021 show, the most watched livestream of all time by a single artist on TikTok.
Founded in 2012, Bulldog DM’s success is a natural result of a business that preceded the livestream craze, built on quality creative and technical excellence. “Livestreaming has exploded but the learning curve to deliver a high quality, seamless experience is still high,” notes John Petrocelli, Bulldog DM Founder and CEO. “Our approach of creating custom livestream destinations unique to each client means no two experiences are ever the same.”
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In an era where capturing and maintaining audience attention is more challenging than ever before, Bulldog DM’s custom approach ensures audiences remain engaged for longer, resulting in an average watchtime of 41 minutes per unique viewer on Bulldog DM powered white-labeled client microsites. Unique tools such as broadcasting in stereo quality and feeding high quality livestream footage directly into Instagram Live ensure a premium experience, additional key drivers of average watch time.
By carefully considering the right talent, distribution platforms, and interactive features for every event, Bulldog DM sets the standard for keeping more viewers engaged for longer. For 2021, the company is continuing bringing its bespoke approach to livestreaming. A chief focus is growing its market-leading best practices in the live shopping space, which is ripe for never-before-seen programming. No matter the client, Bulldog DM’s primary goal remains powering experiences that turn fans into participants.
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