Military-grade ad-verification company CHEQ, and RiskIQ, the global leader in attack-surface management, announced a partnership providing both companies’ clients access to an end-to-end suite of digital advertising-security solutions. The combination of CHEQ’s autonomous brand safety, viewability, and ad-fraud prevention, and RiskIQ’s ad-scanning for malware, hijacking, and ad injection creates visibility and protection across the entire digital advertising supply chain.
The move is part of a shared vision to afford advertisers, platforms, and publishers a greater sense of security and control over their online presence. Working with CHEQ and RiskIQ, both supply-side and demand-side clients will enjoy greater protection from bad advertising environments as well as from malicious advertising threats while eliminating digital risk and increasing ROI on ad-spend.
“At CHEQ, we’ve been introducing the next generation of AI-driven tech to help transform ad verification and provide the ecosystem with better brand safety, viewability and fraud prevention,” said Guy Tytunovich, Founder and CEO of CHEQ. “Similarly, RiskIQ have positioned themselves as the category innovator in online threat protection against phishing and malware. Together, we’re providing a 360-degree proposition to keep brands, publishers and other online entities safe against unacceptable environments and malicious actors.”
“CHEQ’s innovative ad-verification and anti-fraud capabilities are the perfect complements to RiskIQ’s real-time visibility into the digital advertising ecosystem, which enables deactivation of malicious ads and trust across your network, supply partners, and publications,” said Lou Manousos, Co-founder and CEO of RiskIQ. “Our shared commitment to innovation in the ad space—CHEQ’s AI-driven approach to viewability and RiskIQ’s URL scanning and mass-crawl data collection for detecting malicious content–make up the perfect stack for any organization participating in the digital advertising ecosystem.”
RiskIQ recently released ‘The Anatomy of an Attack Surface: Five Ways Hackers are Cashing In‘ a data-driven exploration of five different approaches hackers take to target businesses by capitalizing on the weakening of the corporate perimeter due to customer and partner interactions moving online.
In October, CHEQ, in conjunction with the IPG Media Lab and IPG’s MAGNA, released the results of “The Brand Safety Effect.“ The study examined how ads that appear near negative content can adversely affect consumers’ perception of brands.