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85% Of UK Consumers Would Boycott Favourite Brands if Ads Appeared Near COVID-19 Conspiracies
More than 85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation, according to the 2021 TAG/BSI UK Brand Safety Survey, conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI). In addition, most consumers said they would curtail purchases from a favourite brand that advertised near hate speech (89%), malware (92%), illegal content (89%), or terrorist recruiting materials (93%).
DataRobot Delivers New Platform Enhancements to Further Democratize AI
DataRobot, the leader in enterprise AI, announced new enhancements to its enterprise AI platform. The new features—which were unveiled at DataRobot’s virtual conference, AI Experience Worldwide—are designed to make it easier for every user, from advanced data scientists to non-technical, front-line decision makers, to derive value from AI.
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