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GenerationS and Lenta Are Looking for International Startups

The Best Projects Will Get the Opportunity to Launch a Paid Pilot and Implement Their Solution Within One of the Largest Retail Chains With More Than 250 Hypermarkets and 135 Supermarkets in More Than 88 Russian Cities.

Corporate Accelerator GenerationS and Lenta, one of the largest retail chains in Russia, launched a call for international startups in the USA, Europe, Israel, China and South Korea. The main goal is to find mature technology solutions for optimizing the retailer’s business in marketing, operations, logistics and supply chain management, as well as HR areas.

The main requirements for the startups in order to apply are a legal entity, a team of not less than 2 people and first sales, or successfully implemented pilot projects in the field of retail. Additionally, teams have to be ready to pilot their projects in Russia. Among the priority areas of the call, in particular, are technologies that increase the operational efficiency of the entire chain of commodity distribution, new services for customers, robotics technologies and solutions for cleaning sales areas, personalized food, new types of ecological biodegradable packaging, video analytics solutions, resource-saving technologies, solutions for HR processes optimization, etc. Detailed information is available at accelerator’s landing page

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Startups can apply until November 08th. After that accelerator’s experts will select most promising projects, which will present their solutions at the pitch session to the management of Lenta. Based on the results of the pitch session, the best teams will get the opportunity not only to start paid pilots, but also the possibility of long-term cooperation both with the company itself and with other corporations of the Severgroup – an Investment Group which also includes Lenta.

Ekaterina Petrova, Director of GenerationS Corporate Accelerator: “A joint project with such a large and significant Russian retail player as Lenta plays an important role for GenerationS. We already have a successful experience working together with international retailers, so cooperation with a Russian company will be a logical course and valuable experience for us in terms of getting new expertise. Having deep knowledge and understanding of aspects of the innovation international market, as well as longstanding close cooperation with the international innovation ecosystem, GenerationS will be able to use all the tools to find mature solutions. Close collaboration with international startups will help Lenta to reach a new innovative level putting it on par with the largest European and Western retailers”. 

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Vladimir Sorokin, General Director, Lenta: “We understand the local technology landscape and now looking for promising solutions in countries with the most advanced innovation ecosystem. Our goal is to identify breakthrough projects that will enable us to lead the technological leadership in retail in a number of areas. We are confident that the expertise and experience of GenerationS will help us in the implementation of this project”.

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