HealthPlix, India’s SaaS Platform Adopts Multi-Channel Strategy To Empower Doctors, Hits 10k MAU
The B2B health-tech start-up achieves platform stickiness that increases doctor productivity
HealthPlix Technologies, India’s fastest growing SaaS platform for doctors announced a new milestone of 10,000 monthly active users(MAU) with 70+ percent of them being power users of the platform. The B2B SaaS start-up attributes its success to the pandemic fuelled multi-channel strategy and supporting doctors with proprietary digital tools.
Consistent with its new multi-channel strategy, the total no. of new patients added and the corresponding prescriptions written by doctors through the platform have grown by 2X over last year. The rapid progress in 2021 comes at a time when doctors in India have shown significant inclination towards digitization of healthcare practice and have turned to HealthPlix.
Elated about the development, Sandeep Gudibanda – CEO, HealthPlix Technologies, said “With the new multi-channel strategy we are getting a step closer to the doctor and engaging with them at multiple touch points. Being a doctor first company, we have differentiated ourselves from other platforms by putting our doctor users at the centre of our growth strategy. We have served more than 1.2% of the patient population in India and stay committed to digitizing healthcare for Bharat. Moving forward, HealthPlix is well-positioned to release 3-4 new products for doctors by early 2022”
The new strategy has led to an increased no. of power users, platform stickiness, and doctor productivity – on an average 20 percent increase in patient footfall. Power users are doctors who have shown a very high engagement rate with the HealthPlix platform with per doctor daily usage of 3+ hours. Since its inception, 1.6 crore unique patients have been treated through the HealthPlix platform by doctors practicing in 15+ specialties.
HealthPlix’s AI-powered EMR is now more dispersed than ever with its network reaching even the remotest areas like Bihpuria in Assam. As part of its ongoing investments in new product developments, HealthPlix also plans to roll out 3-4 more products by early 2022 meant to ease doctors practice and ensure better health outcomes for their patients.
The company has received funding from leading investors such as Lightspeed Venture Partners, JSW Ventures, Kalaari Capital, and Chiratae Ventures, to name a few. In their latest round of funding, HealthPlix raised $13.5 million as part of Series B funding, which was led by Lightspeed Ventures and joined by existing investors.
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