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Lucid Debuts Inaugural ResTech Conference

  • Virtual Event at New Orleans Entrepreneur Week to Explore the Rise of Research Technology

At a time when consumer sentiments are experiencing seismic shifts, the importance of research technology (ResTech) has never been more fundamental to established businesses, entrepreneurs, and marketers alike. This is why Lucid, the leading programmatic research technology company,  announces that it will debut its inaugural ResTech Conference during New Orleans Entrepreneur Week.

The virtual event will take place on Wednesday, March 24, and invites market research professionals, entrepreneurs in the ResTech community, and industry investors from across the nation to collectively gather to discuss emerging trends and innovations within the ResTech industry. The conference will kick off with a keynote address from Patrick Comer, founder and CEO at Lucid, and Ethan Zweig, partner at Qatalyst Partners, to detail their vision for the ResTech industry and its promising future.

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The keynote will be followed by presentations from ResTech entrepreneurs from the likes of Feedback Loop, Prodege, and Attest to showcase their companies’ history, future, and thesis as an investment target within the ResTech ecosystem. The day will close with an Investor Panel hosted by Brett Schnittlich, a Lucid board member and partner in the investment community, during which audience members will hear shared perspectives from active ResTech investors.

In 2020, Lucid coined the term ResTech as the software and tools that help platforms, agencies, and brands target, deliver, and analyze their insights initiatives. It is the ecosystem of technologies that enable Lucid, and other like-minded companies, to gauge the opinions of different groups of people via targeted surveys.

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“At Lucid, our mission is to change how the world’s answers are accessed to provide clarity into the thoughts, opinions and feelings of people around the world,” said Comer. “We’ve witnessed ResTech experience a meteoric rise over the past year. As more industry professionals now realize the importance of tapping into, and understanding, swift changes in sentiment, they could benefit from forming a shared identity around ResTech. We founded this conference to provide this growing industry of innovators with the opportunity to collectively brainstorm and trailblaze ResTech’s next chapter forward. Working together, we’re confident we can do just that.”

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