Nickelytics, a Tampa-based mobility advertising startup, is wrapping up their Techstars Smart Mobility Accelerator program with their focus a virtual Demo Day pitch and the momentum of pilot programs with a few of Italy’s top players in the mobility and micro-mobility industry.
On Thursday, April 23, the Nickelytics team will join the other ten companies in the Techstars Smart Mobility Accelerator Program for a Demo Day. Pivoting from the traditional Demo Day model due to the COVID-19 pandemic, Techstars will be hosting Demo Day virtually.
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The Techstars accelerator program began in January and was held in Turin, Italy, at the Officine Grandi Riparazioni (OGR) and supported by Compagnia Di San Paolo, Fondazione CRT, and the Intesa Sanpaolo Innovation Center. Nickelytics found great support from the Techstars network and is welcoming a few of their associates to the team for support beyond the 90-day program.
“The program has been an amazing experience. From the support from the Techstars staff, managing directors, and their entire partner network, the contributions that they all have made will be felt in our business for many years to come,” said Judah Longgrear, Co-Founder and CEO of Nickelytics.
As the EU begins to rebound from the COVID-19 crisis, Nickelytics has set its sights on business opportunities in Italy. With the support of the Techstars team, Nickelytics has initiated several pilot programs set to launch this summer.
Nickelytics signed a partnership with WeTaxi, one of Italy’s fastest-growing taxi aggregator services. This program will bring additional revenue streams to WeTaxi’s 4,500 drivers and provide advertising opportunities with the ability to gain stronger measurement of their out of home advertising campaigns.
Nickelytics is also now working to bring smart advertising to the micromobility sector and just signed an LOI with Dott. Dott offers shared e-scooters and e-bikes for short-distance travel and has raised $56M since being founded in 2018.
This pilot will allow Nickelytics to provide out of home advertising measurement and give brands a chance to sponsor a city and provide co-branded advertising opportunities to the company’s fleet of over 500 e-scooters in the heart of Milan, Italy.
Additionally, Winelivery, a rapidly growing Italian e-commerce platform that provides on-demand wine and beverage services throughout Italy, will be the Nickelytics, first Italian advertising client. They’re actively planning their first campaign once people begin to re-emerge from lockdown.
Longgrear noted, “We weren’t looking for an EU expansion given the stage of our company, but with the 100 + mentors that we had the chance to work with, it has given us some great insight and understanding of how we can capitalize on the fragmentation of the mobility market in Italy and EU. We have also added three key hires to our team, that served as Techstars associates during the program. These hires will support the business in operations, business development, and financials and are absolute rockstars.”