New Research from Waggl Indicates that 91% of HR Professionals Believe that Employee Feedback is Crucial to Company Success

By AIT News Desk On Dec 21, 2020

80% Say Collecting Feedback from Employees More Frequently and/or Transparently Will Drive Engagement

Waggl, the most powerful Employee Voice platform for strategic HR and organizational leaders, released the results of proprietary research indicating that employee feedback is gaining traction with HR Professionals as a driver of business success and engagement.

For this research initiative, hundreds of HR professionals at organizations of all sizes were surveyed by market research firm Emerging Technology Research 2020. Of those who participated, 91% agreed with the statement, “Employee feedback is crucial to driving company success.” Of those who responded, 91% said that they believed employee feedback is crucial to company success. When asked about the value of collecting input from employees more frequently and/or transparently:

80% of the respondents that they believe it will drive more engagement, as employees will feel more involved in solving problems
66% said that it improved company culture
63% said that employees feel that they are listened to when action has been taken
62% said that it built more trust with employees
61% said that it surfaced important problems not identified by management.

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Responses were consistent across role and company size, with minor variations.

“As this research indicates, HR professionals already understand the value of Employee Voice, and are ready to utilize it as a tool for boosting engagement and driving success,” said Michael Papay, Co-founder and CEO, Waggl. “As we head into 2021 facing a host of significant macro-challenges that will increase the volatility of the business and social climate, the adoption of new tools to facilitate employee feedback is inevitable. Waggl’s agile Employee Voice platform is in the vanguard of this trend, with a crowdsourced approach that not only delivers real-time insights, but also drives faster action and alignment in critical areas such as benchmarking, best practices, and strategic planning.”

Waggl’s research also indicated that 67% of HR professionals believe that gathering feedback from employees more frequently than 1-2 times annually will become common in the next 1-3 years. Respondents cited the following corporate initiatives as scenarios that create a desire or need to share employee feedback across the organization:

Improve employee culture (75%)
Change management driven by, for example, a new initiative, policy or acquisition (70%)
Improve employee communication (65%)
Create a sense of belonging (63%)