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Tricore HCM and Payday Payroll Join Forces to Form the All-New Payday Brand

Company to Offer a Comprehensive, Integrated Suite of HR, Benefits and Payroll Services Addressing the Entire Employee Lifecycle

Tricore HCM, a leading provider of fully integrated human capital management solutions and Payday Payroll, a top payroll and HR services firm have merged to form the all-new Payday brand ( With each company bringing a range of complementary HR, payroll and benefits services to the table, the new brand is strategically positioned to support the entire employee lifecycle of its clients.

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All executive leadership and staff from both companies will maintain as will all office locations.

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“We’re beyond excited about the merging of our two companies,” said Payday CEO, Dave Fried. “It’s actually been a long time in the making. We’ve partnered on a number of initiatives over the last 10-plus years. Our companies have really gotten to know each other not just in terms of products and services but values. Everyone who’s a part of the new Payday brand believes that our business is ultimately about people. That’s what we’re most excited about.”

The Payday brand will take a consultative, integrated approach to HR, benefits and payroll, powered by personalized customer service. From recruiting and onboarding, time and attendance and compliance to cloud-based payroll solutions, health plans and retirement, Payday clients will have everything they need to properly serve the entire employee lifecycle.

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“The launch of the new brand is big,” said Payday President, Danny Kline. “It’s more than a new logo, a new website and new branding. We’re now well-positioned to go up against the bigger players in the space while still maintaining our boutique feel. And we think that’s exactly what clients want: the full suite of solutions, the ability to customize, easy-to-use technology, a real person they know answering the phone and thoughtful, honest advice.”

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