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Virtanza and UMBC Training Centers Announce Tech Sales Training Program

  • High-Impact, Experiential Course Offers In-Demand Training for Tech Sales Employment

The explosive growth of technologies such as the Internet, Cloud, Cybersecurity, and Artificial Intelligence has created huge business opportunities for Technology companies, but they require a skilled sales force to achieve their potential. UMBC Training Centers has partnered Orange County-based Virtanza to deliver a 10-week intensive Technology Sales Program to its learner population to answer the surging demand for technical sales expertise by major employers.

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“We have an explicit goal: train and empower students to succeed in the Technology Sales employment market. The program beginning on March 29, 2021 is designed to accelerate career opportunities for our students with affordable, efficient training, and we anticipate program graduates will go on to make major contributions to their employers’ business,” says Jon Lau, President of UMBC Training Centers.

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Students begin with a thorough introduction to modern IT and computing technologies, focusing on the Cloud, Big Data and Cybersecurity. With industry knowledge as a foundation, learners then assess their sales aptitude, competencies, and strengths and position themselves for specific technology sales opportunities in which they know they will be successful. Role plays with real business cases, interactive guest speakers, and group assignments allow learners to fine-tune the sales cycle in real time, including needs assessment, writing proposals, negotiating, and handling objections. Critical lessons in sales technology and sales enablement platforms, as well as other digital tools, give students immediately transferable, in-demand skills. Upon completion, program graduates receive a digital badge from UMBC Training Centers and will have earned five badges for their sales profiles. Throughout their training, students will also be prepared to earn two highly relevant Information Technology certifications: CompTIA IT Fundamentals+ and Amazon Web Services (AWS) Certified Cloud Practitioner.

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