Augmented Reality Advertising Research Shows Consumers Want To See More AR Ads
WebAR agency Aircards announces involvement with the recent Ericsson Emodo Primary Survey Research Study analysing a respondent group of 5G phone users in March 2021, exploring experiences with 5G as well as the potential for Web-based Augmented Reality advertising. To gain a deeper understanding of the impact of AR advertising, the Emodo Institute team commissioned the consumer study, engaging Aircards to design and develop the Web-based Augmented Reality experiences featured within the study.
WebAR agency Aircards announces involvement with the recent Ericsson Emodo Primary Survey Research Study analysing a respondent group of 5G phone users in March 2021, exploring experiences with 5G as well as the potential for Web-based Augmented Reality advertising.
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The power of 5G technology has the capacity to enable a new era of immersive ads, and previous studies have shown impressive initial results. To gain a deeper understanding of the impact of AR advertising, the Emodo Institute team commissioned the consumer study, engaging Aircards to design and develop the Web-based Augmented Reality experiences featured within the study.
The WebAR experiences used within the study included:
- WebAR Portal Experience
- WebAR Product Viewer
- WebAR Sunglasses Try-On
Each of these experiences were embedded using Inline Augmented Reality within the survey, which meant that respondents were able to access the WebAR experiences instantly on-page.
Stand Out Results
There was a wide selection of eye-opening results to come from this research. Key findings included:
- 70% of respondents agreed or strongly agreed that they’d like to see more Augmented Reality ads in the future
- 68% of respondents agreed or strongly agreed that advertising experiences like these would reflect positively on the brand in the ad
- 74% of respondents agreed or strongly agreed these ads would be more likely to capture my interest or attention than normal ads
Aircards was delighted to see such strong results. The discovery that over 70% of people would actively want to see more WebAR ads in the future shows how powerful Augmented Reality has become.
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As an 8th Wall Premier Partner, Aircards was proud to develop each of the experiences featured within the study using the leading Web-based Augmented Reality framework, 8th Wall.
CEO and Founder of 8th Wall Erik Murphy-Chutorian said:
“With powerful smartphones and access to next-generation 5G connectivity, consumers are looking for new ways to engage with brands and augmented reality is uniquely positioned to offer the experiences they are looking for,” says Erik Murphy-Chutorian, CEO and Founder of 8th Wall, the leading WebAR development platform. “The ease and accessibility of web-based augmented reality has unlocked the AR opportunity for brands and marketers to easily reach consumers. With just a click of a link or scan of a QR code, WebAR eliminates the barrier to entry, instantly engaging consumers in the experience.”
Following this important research, Aircards looks forward to continuing to work closely with the Ericsson Emodo team to deliver market-leading WebAR experiences for clients. Aircards has recently created a WebAR mini-game for The Hundred cricket tournament. This fun Augmented Reality game enables players to pick up a bat and try to beat the bowler and go for a big six! The Hundred WebAR mini-game is another example of the pioneering work the Aircards team is involved with. Pushing the boundaries of what’s possible in Web-based Augmented Reality.
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