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Fueling Technology With Aesthetics, OPPO’s Newly Launched Reno6 Series Shines Brighter With Upgraded Reno Glow

Reno6 Pro 5G, Reno6 5G, and Reno6 Z 5G Smartphones Wow Users with Iconic Design Coupled with User-Friendly Functions

The smartphone industry is always one step ahead when it comes to designing the next iconic offering. OPPO, the global technology leader, believes that well-designed technology should be seamlessly integrated into one’s life and adapted to our needs, and has been at the forefront of beautifying every series. The latest Reno6 series launch introduces unique devices in striking splashes of color which captivate users and stand out from the crowd.

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OPPO has been placing great importance on artistry and design aesthetics, and is committed to creating beautiful experiences for users by collaborating with multiple designers and institutes, as well as setting up an international Design Center in London.

For OPPO, exceptional design must fulfil three criteria: first, an appealing aesthetic should attract attention with its uniqueness. Importantly, the design must not compromise functionality – user experience needs to remain comfortable across the product’s life cycle. Finally, once these two factors are met, it is essential that the smartphone delivers additional value; user interaction must inspire excitement with every use, empowering the proud owner of an OPPO through brand value.

Reno Glow (PRNewsfoto/OPPO)

At OPPO, innovative technology and trendy design come together to give users a fresh experience with every series. The recently launched Reno6 is no exception – and with the introduction of the latest finishing processes and technology, OPPO is taking visual appearance and user-friendliness to a whole new level.

The Look: A Sparkling Matte Finish with OPPO Reno Glow

OPPO’s exclusive Reno Glow is a trademark of the Reno Series, giving devices an edge as it evolves with each release. First introduced with the Reno4 Series, the subtle sparkling finish has been perfected for an even brighter, more sparkling look, yielding a shining Reno6 Series – the latest newcomer to the smartphone technology arena.

For the first time, the brand-new Reno6 Series’ color finishes all come with the Reno Glow effect. From Arctic Blue to Lunar Gray, the glass back cover undergoes a 14-hour, 50-step manufacturing process to achieve the paradoxical matte texture, paired with a shiny appearance. With 3D forming, ion exchange, etching and more, OPPO controls variables such as angle, temperature, and duration for a winning result.

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Fresh Snowflakes atop Arctic Blue

The new Arctic Blue Reno6 Pro 5G and Reno6 5G feature a shimmering, splendid Reno Glow effect – think ice and snow under a warm ray of midday sunshine. Tiny snowflakes embedded on the phone’s glass cover mimic nature’s growth and crystallization process. Created with a special liquid etching solution, the crystals expand with glistening branches that expand outwards, and feel silky smooth, delicate, and cool. In addition to making the phone look and feel good, the unique glass etching process also makes the back cover fingerprint-free and more resistent to scratches.

An Ever-Changing, Eye-Catching Aurora

Sitting beneath the Reno Glow on the back cover of the phone, an all-new color finish awaits: Aurora, created using an upgraded version of the OPPO-exclusive Diamond Spectrum process, reflects an ever-changing effect when viewed from different angles and under varied lighting, which is further enhanced by the crystal-clear shine of the Reno Glow effect. With two new layers added to the Diamond Spectrum, Reno6 Series smartphones boast an enhanced transparent hue.

OPPO Blends Quality and Comfort

Spectacular appearances aside, the Reno6 Series strikes the perfect weight-to-thickness balance, offering users a thin, lightweight smartphone with fingerprint- and stain-resistant properties. Based on technology research and consumer surveys, OPPO has identified a range of 7.0-8.0 mm as the optimal thickness for delivering a better user experience, while still guaranteeing durability and a premium feel.

The company’s Reno6 5G features an ultra-slim retro design with a sleek, flat-edged frame, which is unique to its range, for a better grip and a phone that is easy to hold.

OPPO’s Very Own Design Language

OPPO Reno designs are so distinctive, that they have given rise to a “language” of their own, easily recognized among consumers worldwide. Slim, shiny, and light are just some of the terms that are typically associated with OPPO aesthetics. In similar fashion to upgrades, the Reno Design Language will continue to be passed on with every generation of devices, incorporating more innovative advancements for a better user experience with every launch.

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[To share your insights with us, please write to sghosh@martechseries.com]

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