Drive Time Metrics Awarded Patent For Vehicle Media Measurement And Analysis
Drive Time Metrics, Inc. (“DTM”) announces the issuance of US Patent No. 10165070, relating to the collection, measurement and analysis of in-vehicle media usage data.
The invention provides a novel system and unique method for anonymous, holistic, multi-source, in-vehicle media consumption measurement and analytics. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume while in a vehicle can be achieved, including AM/FM/HD/DAB radio, satellite radio, stored media such as MP3 & CD/DVD, streaming media, internet radio, audio books, podcasts, audio/video ads, and other forms of audio/video content. Content from the In-Vehicle Entertainment (IVE) system, and also from integration with a smartphone or media player via wired or wireless connectivity, including Apple CarPlay and Android Auto, is included.
“DTM delivers valuable new analytics both to its Automotive OEM partners, providing them with new insights into their customers tastes and preferences, and to its media clients, providing them with new tools to optimize their programming,” said Roderick MacKenzie, DTM’s CEO.
“We believe that the large data set derived from vehicles will have a tremendous impact on the quality of audio measurement and ad attribution services, allowing audio to prove its effectiveness. This is a giant step for the automotive, media and advertising industries,” said Bob Maccini, one of DTM’s Founders and CFO.
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“The radio industry will now have measurement at scale allowing more accuracy and deeper insights,” stated Rob Favre, DTM’s Director and Product Manager.