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Laird Connectivity Joins Software AG PartnerConnect Global Partner Program

Laird Connectivity announced it is partnering with Software AG, a leader in IoT, Integration, API Management, and Business Transformation software, through its PartnerConnect partner program. The Cumulocity cloud is a perfect fit for customers looking to leverage an IoT cloud with Laird Connectivity IoT sensors and gateways. The combination of our joint offerings simplifies the IoT journey for enterprise customers looking to get to market quickly.

The Software AG PartnerConnect program empowers partners via self-service enablement so that they can deliver the products, solutions, and services their customers need. Software AG’s award-winning software solutions are highly sought after for integration and APIs, the IoT and analytics, and business transformation. Software AG is consistently ranked a “leader” by Gartner, Forrester and other industry analysts.

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Jason Johns, general manager, Global Alliances & Channels, Software AG, commented: “Technology trends like integration, cloud, mobile, and big data are continuing to change how partners connect with their customers. Our technology helps organizations operate in this connected world as truly connected enterprises by creating a fluid flow of data between their people, departments, systems, and devices. Through Software AG PartnerConnect, we enable the continued transformation of our mutual customers as we all work to adapt to these evolving trends.”

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Matt Lubeley, director of Business Development, Laird Connectivity IoT Solutions added: “With the complexity of developing a scalable device to cloud strategy, the combination of Laird Connectivity IoT sensors and gateways coupled with the Cumulocity cloud platform offers customers a quick path from POC to production. In addition, this path allows enterprise customers the ability to quickly validate the ROI while developing the go-to market strategy in parallel. By enrolling in Partner connect, Laird Connectivity has the ability to showcase different use cases that allow customers to quickly get a POC up and running.”

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