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Loop Insights Launches Second Product Into TELUS IoT Marketplace For National Sales and Marketing To TELUS Business Customers

Loop Insights, a provider of contactless solutions and artificial intelligence to drive real-time insights, enhanced customer engagement, and automated venue tracing to the brick and mortar space, is pleased to announce the launch of a second product into the Telus IoT Marketplace, which will serve to significantly expand Loop’s sales distribution channels on a national scale.

On October 15th, Loop announced the significant milestone of having been accepted into the TELUS IoT Marketplace. The Company’s first product accepted into the IoT Marketplace was our venue tracing service, which has received significant exposure to many of TELUS’s largest customers and significant ongoing discussions with them. The third-party validation that came with this acceptance has been instrumental in Loop’s venue tracing discussions with large corporate customers worldwide.

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TELUS deployed Loop’s Insights service, which consists of our IoT Fobi device, Loop Cloud API, and AI Insights Portal to test and leverage its automated marketing capabilities. Connected between the printer and point of sale, Loop’s Fobi device’s real-time capabilities are driven by Artificial Intelligence to enhance the shopping experience. Providing data-driven product suggestions and unique discount codes for future use, Loop enables TELUS’s customers to increase revenues through increased spend per customer.

The first goal of the Pilot, assuming a successful completion, was for Loop to achieve exponential scale through a channel reseller distribution partnership for our Insights service with TELUS, which has now been achieved. This acceptance into the TELUS IoT Marketplace provides Loop with national sales and marketing exposure to TELUS business customers. As a result of this announcement, TELUS will generate creditable third-party validation and credibility for our go-to-market strategy.

Loop Insights CEO Rob Anson stated, “To be recognized by TELUS for our now second IoT product designation into their IoT Marketplace is of huge significance given the fact they are clearly one of the most advanced IoT solutions providers in the world. Their sales and marketing support will be invaluable in commercializing and distributing our technology to TELUS customers across Canada, as will their third party validation by providing us with even greater strength when speaking to potential IoT customers around the world.”

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Andrew Turner, TELUS VP Strategic Operations stated, “At TELUS, we are always looking to deliver leading IoT solutions to our valued business customers. It is excellent to see early-stage Canadian companies such as Loop Insights succeeding. After first successfully launching Loops venue tracing and management service on the TELUS IoT Marketplace, we are excited to deliver their Insights service. Now with two Loop services on our TELUS IoT Marketplace, we are eager to see where we evolve from here.”

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TELUS launched the TELUS IoT Marketplace to help Canadian businesses accelerate the adoption of Internet of Things (IoT) tech. The marketplace is designed to allow businesses to quickly deploy IoT solutions while acting as a lead generation and sales channel for developers. TELUS has also committed its sales and marketing teams to provide support.

Loop takes the guesswork out of decision making with its Insights service. Businesses receive real-time updates on how their company is performing online, on-premise, and between properties. Loop enables access to 100% of every transaction providing real-time insights and analytics, micro and macro buying trends, AI forecasting and modeling, third-party data integration, and inventory / supply chain management all with its plug-and-play setup that requires no IT integration. With Loop, businesses improve their operations, inventory management, and marketing because Loop’s ability to connect multiple data points brings value to data.

The importance of this TELUS IoT Marketplace distribution channel to Loop is critical and timely, given the growth of IoT in Canada over just the next couple of years. IoT Investment in Canada alone is growing exponentially, which will require companies and organizations to make fast decisions with respect to solutions. Our TELUS recognition and acceptance will make it much easier for those decision-makers to chose Loop.

Nigel Wallis, Vice President, Internet of Things and Industries at IDC Canada stated, “In Canada alone, IDC anticipates that the total IoT market will grow To $21.8 billion in 2023. While organizations are investing in hardware, software, and services to support their IoT initiatives, their next challenge is finding solutions that help them manage, process, and analyze the data being generated from all these connected things.”

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