SharpEnd has become the first ever IoT agency to be recognised as ‘One to Watch’ in Econsultancy’s Top 100 Digital Agencies Report – the definitive listing of the UK’s leading digital agencies.
SharpEnd has been recognised by industry judges following a rapid year of growth, which has seen it expand the global team and appoint former Anthem MD Rob Hollands as the senior leadership’s first managing director.
The agency has also been selected on the back of its recent work for brand owners including Pernod Ricard, Estée Lauder Companies and PepsiCo. This work has seen the agency connect brands with consumers through smart packaging solutions, retail activations, and interactive experiences – including integration of facial recognition, AR, and AI solutions.
Most recently, SharpEnd worked with Guala Closures and leading Californian wine brand Böen to deliver one of the world’s largest consumer deployments of NFC connected packaging to date.
Cameron Worth, founder and CEO of SharpEnd, says: “SharpEnd launched as the world’s first IoT agency in 2014, and has since grown to become a definitive partner to some of the world’s most connected brands.
“The connected world is evolving at a rapid pace, and it’s great to be the first IoT agency recognised by the judges, not just because of what it means to the agency, but also what it means to the digital industry as a whole. It shows what can be achieved when connected brand building is approached as a creative opportunity, not a technical challenge.”