Telefónica Movistar Colombia’s Vision to Reposition itself as a Business Transformation Enabler Commended by Frost & Sullivan

“ICT spending is still dominated by traditional products, such as on-premise hardware and software, and ICT providers are required to cater to legacy IT infrastructure, even though this segment is unlikely to see much growth,” said Gina Sánchez, Digital Transformation Senior Consultant. “In response to this situation, Telefónica Movistar offers a consultancy-type purchasing experience that extracts the most value from legacy investments, while working with customers to build a digital services roadmap that includes IoT. This way, Telefónica Movistar addresses the immediate need for solutions that stitch together physical, digital, and legacy systems as organizations push ahead with their digital transformation efforts.”

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Telefónica Movistar aims to help clients strengthen their value propositions, rather than only facilitate transactions. For instance, through its Smart Retail solution, the company delivers technology platforms, audio-visual content, and related services that improve customer interactions at the point of sale. Along with its smart retail platform, Telefónica Movistar helps retail companies transform and adjust to the needs of their increasingly digital customers. The platform collects customer data in real time, thus enabling the management of audio, video, and lighting of physical spaces or the integration of advertisements.

On the strength of these outstanding features and functions, Telefónica Movistar registered a 55% rise in revenue for its digital unit, which includes Big Data analytics services, Advertising and IoT. Telefónica’s IoT solutions are aimed at a wide range of verticals, including retail, agro, industry, logistics, energy, and smart cities, thus allowing the company to generate multiple revenue streams, rather than depend on the traditional machine-to-machine M2M portfolio of fleet tracking-related solutions.

Telefónica Movistar´s IoT service portfolio includes a self-management platform called Smart M2M, which enables customers to monitor every device connected through the IoT solution in real time. Additionally, the company launched an IoT in a Box solution for the Colombian market, consisting of a comprehensive, integrated solution that bundles leading-edge GPS devices, multicarrier connectivity, and comprehensive support. Moreover, Telefónica Movistar has formed partnerships with the most renowned global hardware vendors and provides hardware discounts as part of its IoT solution.

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“As a technology-agnostic connectivity provider, Telefónica Movistar has adopted an open platform approach to differentiate itself from its peers,” noted Sánchez. “Telefónica Movistar´s go-to-market approach is based on creating customized solutions for any market segment, which makes its IoT offerings highly price competitive and valuable to companies.”

Each year, Frost & Sullivan presents a Company of the Year award to the organization that demonstrates excellence in terms of growth strategy and implementation in its field. The award recognizes a high degree of innovation with products and technologies and the resulting leadership in terms of customer value and market penetration.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

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