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Understanding IBM’s Role in the 5G Revolution: AiThority Interview With Joe Berti, VP Offering Management, AI Applications at IBM

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AiThority Interview With Joe Berti, VP Offering Management, AI Applications at IBM
We saw a massive shift in the 5G industry recently. Everybody is talking about 5G and IoT capabilities. What is the idea behind putting more efforts to deliver 5G results sooner than earlier promised?

IBM and Verizon are both deeply committed to driving innovation that will fuel the Fourth Industrial Revolution. Delivering 5G results sooner will create more efficient manufacturing solutions that transform supply chain management, and in turn, help companies make better business decisions in this “new normal.”

5G is a fundamental platform that supports IoT, which expands the concept of real-time enterprises by connecting hundreds of sensors to provide live status updates (machines, alarms, different facilities, etc.). Understandably, Smart Manufacturing requires advanced, industrial robots that operate and communicate wirelessly in a safe and secure environment. These robots need a large bandwidth in order to transmit high-definition videos to complete precision analytics and other essential, manufacturing functions.

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What is the relation between 5G deployment and Cloud to Edge applications? Why is Watson’s role speculated to be so important in this transformation?

5G’s low latency, high download speeds and massive capacity can dramatically increase the number of devices that can be supported in near real-time within the same geographic area. When combined with edge computing’s decentralized architecture that brings technology resources closer to where data is processed, both solutions decrease response time and increase processing speeds and reliability. Accordingly, innovative applications such as remote control robots and near real-time cognitive video analytics are now possible for the first time, ever.

Watson’s role is vital to this transformation because it helps industrial enterprises improve operations, optimize production quality and enhance worker safety through a curated set of products called Watson Works. Watson Works embeds AI models and applications to assist businesses of all types in navigating various aspects of the return-to-workplace challenge. It provides essential, data-driven insights to help employers make informed decisions on workplace re-entry and safety, facilities management, space allocation and other COVID-related priorities.

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We are already hearing words like pre-6G developments and AI Accelerators for advanced 5G. What is IBM’s role going to be in taking 5G to next level?

IBM will take 5G to the next level by helping companies better analyze and react to data generation. For example, IBM’s Maximo Asset Monitor platform leverages Watson AI and advanced analytics to deliver mobile asset tracking and management that detect, diagnose and respond to system anomalies, monitor asset health and anticipate failures. This predictive maintenance will improve operations, production quality and worker safety by reducing costs and increasing visibility.

Is 5G advancement the right thing to do now, when the world economy is under a meltdown?

IBM and Verizon are both dedicated to helping manufacturers persevere through this global pandemic. In this case, advancing 5G will help manufacturers modernize their assets through intelligent, digitized and AI-driven processes. These innovations will enable businesses to better anticipate and respond to COVID-related disruptions and emerge smarter from this global pandemic.

Read More: A CIO’s Experience During The COVID-19: AiThority Interview With Deb Gildersleeve, Chief Information Officer At Quick Base

Thank you, Joe! That was fun and we hope to see you back on AiThority.com soon.

In his current role as VP Offering Management, Joe Berti provides detailed direction on key technical and marketing tasks to launch an offering feature, offering, or collection of offerings. Joe is accountable for key outcome metrics, including customer satisfaction, accessibility and revenue and profitability of assigned offering. Joe also demonstrates offering capabilities and value proposition to external stakeholders (customers, partners and analysts), analyzing feedback to identify potential gaps or opportunities and make recommendations on how to address them. Joe has 25+ years of leadership experience in software and services in 8+ industries with a focus on transforming industries using optimization technologies. As an experienced Innovator, Joe launched 10+ products and services, transforming entire industries.

Prior to joining IBM, Joe lead Oniqua into a rapid-growth cycle while launching new products and achieving new levels of innovation. Since Oniqua has been acquired by IBM, Joe continues to lead the IBM® Maximo® Inventory Optimization product offering. Joe earned a Bachelor of Science in Finance and MIS (Management Information Systems) from Ohio State University. His past speaking engagements include Oniqua Customer Days (Perth/Brisbane, Australia), 2018-IBM Think (San Francisco, CA) and 2019-WW IoT Evolution (Fort Lauderdale, FL).

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IBM is a leading cloud platform and cognitive solutions company. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 350,000 employees serving clients in 170 countries. With Watson, the AI platform for business, powered by data, we are building industry-based solutions to real-world problems. For more than seven decades, IBM Research has defined the future of information technology with more than 3,000 researchers in 12 labs located across six continents.

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