AiThority Interview with Amanda Mountain, VP of Marketing Communications at SAP Digital Commerce
Hi Amanda, please tell us about your role and team / technology you handle at SAP.
I serve as the Global Vice President of Marketing for Digital Commerce at SAP, where I lead a team of diverse and distributed professionals from across the marketing mix. In the most basic terms – our job is to make it simple to do business, online, with SAP. My team and I focus on internal and external communications, digital marketing, and branding for the SAP Digital Commerce line of business, social media and live events (which are now virtual due to the pandemic).
How much has your role changed in the last 6 months due to the pandemic?
My team and I are busier than ever before, and connecting with customers and employees through empathetic marketing and communications has become even more needed and relevant. When the whole world had gone virtual, the need to remain human became even more important.
Continue to read Amanda’s full interview here.
Amanda Mountain serves as Vice President of Marketing Communications for SAP Digital Commerce, leading a global team from across the marketing mix. Since April 2015 she has managed SAP marketing events, social media, internal and external communications and branding and positioning for SAP Digital.
The SAP Commerce Cloud portfolio enables personalization through context-driven services, a cloud-native add-on that delivers insights through the capture and analysis of data.