Accenture Interactive Expands Experience-Led Transformation Services in Southeast Asia with Acquisition of Award-Winning Agency Entropia

Accenture announced it has acquired Entropia, marking the first acquisition by Accenture Interactive in Southeast Asia. Entropia, one of the fastest-growing international agencies, will complement and expand Accenture Interactive’s unique position in the market for experience-led transformation services.

Founded in 2016 and based in Kuala Lumpur, Entropia features a team of more than 210 employees skilled in scaling unique digital experiences for brands. The addition of Entropia will help Accenture Interactive transform and reimagine their clients’ entire business through the lens of experience. The acquisition will also expand the creative talent pool within Accenture Interactive and create more learning and growth opportunities for people across both organisations.

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Divyesh Vithlani, Southeast Asia market unit lead, Accenture said: “As more consumers shift to online channels, the growth of the digital economy in Southeast Asia has accelerated the massive disruption that brands are experiencing. This acquisition will allow us to expand our digital capabilities to meet the growing demands of our clients.”

“Entropia’s addition will help us deliver innovation through technology to drive commerce and growth for our clients in Southeast Asia. It’s also an exciting chapter in our journey to strengthen and expand Accenture Interactive’s presence in the region,” said Thomas Mouritzen, Accenture Interactive’s lead for Southeast Asia.

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Entropia is one of the most awarded agencies in the region, receiving accolades from local and regional publications such as Marketing Interactive and The Drum. The agency boasts an extensive track record in helping blue-chip clients, including BMW, Nespresso, KFC, Tenaga Nasional Berhad, Telekom Malaysia, and Lazada, create brand experiences with a positive impact on people and business growth.

Most recently, Entropia teamed with BMW to create an action-packed augmented reality (AR) showroom for the new BMW X5 that brought the car and its features to life for consumers on lockdown during the global health pandemic. Entropia also worked with Nespresso to localize a global sustainability campaign by collaborating with renowned Malaysian artist, Red Hong Yi, to create an art installation titled ‘Kaleidoscope.’

Prashant Kumar, founder and senior partner at Entropia, said: “This is the perfect time to join with Accenture Interactive and raise the bar in transforming data-driven marketing for businesses. I am thrilled to have both organisations come together and expand the canvas for our people, clients and their customers.”

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