Accenture Interactive Named A Leader Among Adobe Implementation Service Providers by Independent Research Firm
Earns top scores in both ‘Strategy’ and ‘Current Offering (tied)’ categories
Accenture Interactive has been named a Leader in Forrester’s inaugural report on Adobe implementation service providers. The report, “The Forrester Wave™: Adobe Implementation Services, Q2 2020,” states that “Accenture is a good fit for companies, especially in the Americas and Europe, that need large-scale [Adobe] implementations coupled with experience-led transformation.” The report also notes that clients like Accenture Interactive’s “strategy leadership and ability to help them get more out of the Adobe stack.”
Forrester evaluated 12 Adobe implementation services providers across 24 distinct criteria. The criteria included consulting capabilities, customer experience capabilities, design capabilities, and operations capabilities offered by each provider’s Adobe implementation practice. Other criteria included prebuilt Adobe assets and accelerators, strategy, and vision.
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According to the report, “Accenture takes a full-stack approach to architecture and transformation,” fulfilling Forrester’s recommendations that providers: (1) combine Adobe expertise with business understanding, (2) have deep expertise in the specific Adobe products, (3) join design with strategic consulting and implementation, and (4) integrate internal and external ecosystems to align stakeholders around a common goal of customer experience success.
Accenture Interactive has delivered award-winning customer experiences powered by Adobe for more than a decade, working with Adobe to empower clients to own the experience from lead generation to customer engagement, retention and loyalty. Accenture Interactive is uniquely differentiated to help customers unleash the power of their data to create unique experiences with a single view of the customer. Adobe has recognized Accenture Interactive two years running as a Digital Experience Solution Partner of the Year.
“We are delighted that Forrester has identified Accenture Interactive as a leader among Adobe implementation services providers in this first-of-its-kind deep-dive report,” said Jim LaLonde, Adobe Business Group Lead, Accenture. “The report recognizes our efforts to elevate our focus in Adobe implementation services through our dedicated Adobe business group. Its services are not only a natural fit for underpinning the best experiences with data and technology but also elevates Accenture Interactive’s commitment to help clients maximize the value of their platform investments to deliver business results.”