AWS Contributes to the Biggest Ever Amazon Prime Day (In Numbers)
Amazon Web Services (AWS) ensured the success of Amazon Prime Day this year. Amazon Prime Day 2023 would go down in history as the most prolific event in the e-commerce industry. The 9th annual online shopping fest broke all the existing Prime Day records, registering 22k+ online orders in a minute at its peak in India. Customers, mostly Prime members located in different parts of the world, saved more than $2.5 billion from the purchase of 375 million online products within 48 hours. With a double-digit spike in the number of shopping orders and customer engagement during Amazon Prime Day 2023, the e-commerce company leveraged its cloud infrastructure to its fullest capacity.
Here’s what AWS delivered to its strongest customer (and sibling) — Amazon Prime service.
Explosive Big Data Computing Performance
Pretty amazing Prime Day. Big thank you to our Prime members and hope you enjoyed. This event is a massive team effort and I’m so thankful to each and every teammate, selling partner, and delivery partner who helped make this year special! https://t.co/Ozb6j2EDoZ
— Andy Jassy (@ajassy) July 13, 2023
Amazon Prime Day recorded close to 850 billion events in 2023. AWS CloudTrail processed these events. Amazon EBS generated 15.35 trillion data requests and 764 PBs of data transfer every day during the online shopping fest. Amazon.com was able to smoothly handle 35% more traffic in 2023 compared to the volume in 2022. Workload optimization using AWS EC2 Graviton-based instances ensured high-power computing performance throughout the event.
Seamless Retail Experience with Amazon DynamoDB
126 million requests every second were made during Amazon Prime Day through the Amazon DynamoDB. Amazon DynamoDB is AWS’s NoSQL document database service for high-performance workloads, delivering single-digit millisecond performance at any scale with point-in-time recovery. Amazon Prime was able to handle millions of concurrent shoppers at the same time at lower latency with multi-region replication with AWS’s fully-managed serverless database with automatic backup and restore capabilities.
1 Trillion HTTP Requests!
At its peak during the Prime Day online shopping fest, AWS handled over 500 million HTTP requests per minute, totaling over 1 trillion HTTP requests for the entire event. This was possible through Amazon CloudFront, a high-end dynamic CDN operated across multiple edge locations. The edge-compute capabilities ensured that the enriched content was delivered quickly with built-in data compression and field-level encryption for better security. Moreover, AWS also processed 318 billion transactions, amounting to 2140 TB of stored data and 836 TB of transferred data.
In addition to trillions of HTTP requests, AWS services also delivered 56% more emails to Amazon.com customers during Prime Day 2023 versus what they had sent in 2022. With Amazon SES, 99.8% of customers received these emails, scoring an unmatched conversion via email communication.
If you thought email performance is unprecedented, take a look at what AWS delivered in terms of SMSs and bot messages. During Prime Day 2023, AWS processed 86 million messages per second at peak using Amazon Simple Queue Service (SQS). In 2022, Amazon SQS supported 70.5 million messages per second. Amazon Pinpoint delivered SMS messages to customers at a 98.3% success rate. These high-performance computing, data storage, and security frameworks during Prime Day 2023 used 60% less energy than its previous editions.
Amazon.com has mastered the art of keeping its customers engaged with delightful experiences that makes shopping fun, easy, and effortless. In an era, where shoppers try to grab the best deals before the inventories run out or before the offers expire, Amazon’s Prime Day showed how AWS infrastructure has helped in growing the numbers of new and repeat customers this year. Carrying high hopes from Prime Day 2023, let’s move on to the next big sales event this year!
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