Big Nerd Ranch and ADK Group to Combine Digital Product and Web Development Expertise Through Recent projekt202 Acquisition
projekt202, the leading provider of experience-driven strategy, design and development, recently announced its acquisition of Boston-based ADK group, a top-tier application development and user experience firm.
“Our team at Big Nerd Ranch is thrilled to welcome ADK to the projeck202 family,” said Big Nerd Ranch GM, Stacy Henry. “Our focus on Digital Product Development, mobile applications, and Customer Experience (CX) complements the breadth of web development expertise that ADK brings, especially in the digital health sector. We’re excited to begin working together to create authentically useful apps and amazing experiences for our clients and their users.”
From their founding in 2011, ADK has helped their clients thrive in the market by leveraging data to inform strategy, adopting agile processes to increase speed to market, and designing impactful experiences that ladder up to their clients’ brand promise and vision.
ADK has prided itself on being a trusted partner to established companies and a proven launchpad for high-growth startup companies. Their work in the digital health space has led to FDA-approved technology and publications in well-known medical journals based on the research gleaned from their products.
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“One of our main goals at ADK has been to create experiences for our clients that don’t just fit their needs, but exceed their expectations,” said Dan Tatar, CEO of ADK. “We’ve achieved that by believing in our work and in the work of our clients. With this acquisition, we’re looking forward to the opportunity to bring our own brand of web and mobile expertise to even more clients.”
ADK has made a name for themselves by operating in a nimble, collaborative manner that’s designed for the way brands need to work today. ADK’s expertise in web development platforms will mesh well with Big Nerd Ranch’s focus on mobile and multi-platform development. As a part of the projekt202 family, ADK looks to bring additional depth to Big Nerd Ranch’s already well-respected digital product development skill set.
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