BLEND360 Launches New SEO Capability, Built To Leverage Its Expertise In Data Science, Data Engineering And Business Intelligence

By AIT News Desk On Aug 13, 2021

BLEND360 launches a new SEO capability built to leverage its deep expertise in data science, data engineering and business intelligence, to be combined with cutting edge SEO capabilities designed for enterprise brands.

BLEND360 today announces the launch of its Search Engine Optimization (SEO) capability. The new digital marketing practice will sit within their fast-growing Data Science Solutions (DSS) business. SEO represents BLEND360’s first investment in performance digital marketing, as it looks to further provide industry leading digital analytics and digital marketing services to Fortune 1,000 brands globally. The SEO capability will be led by Adam Audette as SVP, SEO Business Leader, who has an experienced track record in the search industry and previously led the global SEO capability for Merkle Dentsu for over seven years.

The new SEO capability at BLEND360 is uniquely differentiated from competing solutions, by joining its expertise in data science, data engineering and business intelligence (BI) with industry leading SEO. This SEO function will operate as a technology-enabled consultancy. Areas of focus for BLEND360 SEO include providing search insights leveraging multiple and disparate big datasets, and creating intent and behavior insights using search and social query data to inform audience targeting, market opportunities, content creation and product research. These proprietary capabilities will allow BLEND360 to provide audience insights that better inform content strategy and performance measurement, enabling enterprise brands to create more relevant customer experiences and grow their products and businesses.

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Today’s SEO solutions have gaps providing marketing insight using search data to inform audience behaviors, content strategy, market research and cross-channel performance. BLEND360’s data science focused SEO practice addresses this gap. Additionally, BLEND360 SEO is developing more accurate and insightful data models than widely available in the industry, using machine learning and natural language processing, to gain granular insights into online behavior. Search remains one of the best primary datasets to gain learnings about online behavior and user intent. BLEND360 SEO is designed from the ground up to meet these needs.

The Data Science SEO capability at BLEND360 is being spearheaded by Adam Audette, a veteran in the industry. “We’re excited about the convergence of data science, business intelligence and SEO,” says Audette. “BLEND360 is a high-quality company filled with industry leading talent, founded by people who have successful track records in the industry. Our SEO capability is born at the intersection of data science, business intelligence and SEO. We feel this represents the future of digital marketing, and I couldn’t be more excited to join BLEND360 as we chart the course.”

“Enterprise brands are investing in the SEO channel more today than ever before,” says Audette, “and yet their demands are not being met in areas like accurate forecasting of SEO investments, opportunity sizing, performance measurement and reporting, audience intent analysis, and a much stronger level of accountability regarding return on investment. We’re here to meet those needs, using the robust data science skills and technology under the hood at BLEND360, and our long track record in the SEO space working with the world’s biggest brands.