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8×8 Named a Major Player in 2021 IDC MarketScape for Worldwide CPaaS

8×8, Inc., a leading integrated cloud communications platform, announced it has been named a Major Player in the IDC MarketScape: Worldwide Communications Platform as a Service 2021 Vendor Assessment. 8×8 was recognized for embedding CPaaS into its integrated cloud communications and contact center platform.

“The CPaaS market remains one of the fastest-growing IT segments, benefiting from a surge of adoption as organizations drive digital transformation and customer engagement requirements. Enhancing the customer experience by leveraging voice and digital channels has become a critical component for building brand recognition,” said Courtney Munroe, Research Vice President, Worldwide Telecommunications Research at IDC. “8×8 was recognized as a Major Player in the IDC MarketScape for Worldwide CPaaS, and should be considered by organizations requiring a broad range of integrated cloud communications, contact center and CPaaS capabilities with reliable global support.”

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The 8×8 CPaaS portfolio of APIs and embeddable applications, including SMS, chat apps, voice, video and performance monitoring, empowers organizations to extend and customize communications that reimagine workflows and customer interactions for enhanced employee and customer experiences. The low code, no code capabilities enable organizations with any level of technical capability to leverage digital channels and even embed video meetings into apps and websites in minutes. Through a network of more than 160 top-tier carriers covering over 190 countries and territories, 8×8 CPaaS allows organizations to reliably and securely reach their customers no matter where they are.

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“Organizations around the globe recognize the importance of providing customized experiences on the engagement channels of choice in this mobile-first world,” said Dejan Deklich, Chief Product Officer at 8×8, Inc. “We are honored to be named a Major Player in the inaugural IDC MarketScape for Worldwide CPaaS. Our Customer First, Product First, Team First culture enables us to deliver an integrated cloud communications, contact center and CPaaS platform that helps organizations easily adapt and expand as their business needs change.”

Get the IDC MarketScape: Worldwide Communications Platform as a Service 2021 Vendor Assessment excerpt to learn more about 8×8’s CPaaS capabilities and why the IDC MarketScape recognized the company as a Major Player.

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