Alkami Technology Inc., a leading cloud-based digital banking solutions provider for US banks and credit unions, has announced the launch of Alkami Activate, a new marketing service that helps financial institutions (FIs) engage digital banking users through end-user awareness and explainer videos, targeted propensity lists, and competitive benchmarking.
Alkami Activate is a new marketing service that supports regional banks and credit unions in maximizing digital banking engagement and includes:
- A comprehensive library of end-user videos, aligned to the FI’s brand identity, to drive adoption of the latest digital banking features, such as cryptocurrency, financial wellness, and security.
- Propensity list targeting, based on examining the user’s digital banking footprint, to make personalized recommendations more effective and drive cross-selling campaigns.
- A series of benchmarking capabilities to help FIs better understand their performance across multiple dimensions, including campaign effectiveness and user experience (UX) competitiveness.
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“Digital banking is a rapidly evolving space, and financial institutions need and deserve marketing capabilities to help drive consumption on what is increasingly the primary interface to their users—the digital banking platform. Alkami Activate aligns broader FI objectives with proven marketing strategies to support growth and customer experience outcomes,” said Allison Cerra, chief marketing officer at Alkami.
“Smart Financial is dedicated to providing superior service to our members. With Alkami Activate, we are able to educate members about essential digital banking features that elevate their experience and drive greater product penetration,” said Corbin Wilson, chief marketing officer at Smart Financial Credit Union.
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“STAR Bank is committed to providing personalized, innovative banking solutions to support businesses and individuals on their financial journey. Alkami Activate offers us effective instructional videos aligned to our brand identity, as well as highly targeted lists to make our recommendations more relevant and helpful to our customers,” said Melissa Schenkel, vice president, director of marketing and communication at STAR Financial Bank.
“Sun recognizes that a financial journey is one that lasts a lifetime, which is why we dedicate our credit union to improving the quality of life for each member through a personal and professional service relationship,” said Dave Wilde, vice president of marketing and business development at Sun Federal Credit Union. “With Alkami Activate, we have increased engagement with our members through our highly efficient and personalized digital banking channel.”
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