Alterna Equity Partners (“AEP”), a South Florida-based lower middle market private equity firm, has completed an investment in Mod Op, LLC (“Mod Op” or the “Company”), a full-service digital marketing and communications platform focused on B2B and B2C end markets. The transaction represents the first platform investment for Alterna Equity Partners Fund I, which launched in 2021.
Mod Op is based in Miami, and has offices in Dallas, Kansas City, Los Angeles, Portland, Minneapolis, New York and Panama City, Panama, servicing clients globally for over 20 years. The Company delivers strategic and creative solutions for both middle market and well-known brands, including Hilton, ExxonMobil, Hudson Pacific Properties, Baha Mar, TurtleWax, ViacomCBS, NBC Universal, Nike and many others. Mod Op offers a broad range of services across the digital spectrum, including brand strategy, advertising, digital marketing, technology development, social media and public relations.
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AEP is partnering with an industry leading and cohesive management team that has been successfully executing on client engagements while simultaneously growing the platform via an acquisition-oriented strategy. “The team at Alterna Equity Partners is thrilled to partner with an effective, high caliber team with a proven track record of success. We expect to play an active role supporting the team in their growth and acquisition strategy going forward” commented Rob Konrad, Managing Partner at AEP. Casey Swercheck, Partner at AEP, added, “We believe the Mod Op investment is a great example of AEP’s approach to partnering with strong management teams who share a strategic vision and have close alignment with AEP.”
Eric J. Bertrand, CEO of Mod Op, further commented, “The investment from Alterna Equity Partners comes at a critical inflection point in our business, as we have positioned Mod Op’s operations to support significant future growth while maintaining our result-oriented focus for our clients. The AEP team values the effort our team has made and time invested in building a best-in-class organization, and we share a strategic vision with them for the future.”
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