Amagi Partners With Google Cloud to Accelerate Cloud Adoption in Media and Entertainment Industry

By AIT News Desk On Mar 16, 2021

Amagi, a global leader in cloud-based SaaS technology for broadcast and streaming TV, announced that its award-winning cloud solutions are now available on Google Cloud’s platform for media and entertainment companies across the globe. Broadcast and streaming TV companies can launch, manage, and distribute linear channels – all on Google Cloud.

As a result of this partnership, customers will be able to deploy Amagi’s flagship cloud playout platform, CLOUDPORT, on Google Cloud to spin up 24×7 linear programming. “Amagi is a pioneer in cloud broadcasting, and has championed cloud transition in the industry. Our customers can now power their broadcast workflows using Amagi’s next-gen solutions,” said Kip Schauer, Global Head of Media & Entertainment, Gaming Partnerships, Google Cloud. “We are excited to have Amagi as a partner, and to jointly work with them to enable our customers to leverage the full potential of cloud and future-proof their businesses.”

Amagi’s solutions have been architected for the cloud, and give tremendous flexibility for customers to manage their workloads, optimize usage, and save costs. “We are a cloud-born company. All our products and solutions are designed for cloud, capable of scaling to support dynamic needs of customers’ businesses. By partnering with Google Cloud, we are expanding the choices for our industry to implement best-in-class cloud solutions,” said Srinivasan KA, co-founder, Amagi. “We are delighted that this partnership has come at a time when the industry is increasingly looking to virtualize operations and adapt to multi-screen viewing. Amagi and Google Cloud present an attractive option for customers to choose from, as they transition to cloud.”

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Amagi has been responding to a strong demand for cloud solutions. The company grew revenues by 151 percent YoY for the quarter ending December. It manages 400+ channels with deliveries in more than 40 countries across cable, DTH, and OTT platforms. The company has a state-of-the-art cloud broadcast operations center that can support 1,000+ linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, NBCUniversal, Cinedigm, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others.

Last year alone, Amagi added close to 200 streaming channels on its platform. It has deep technical integration with leading Free Ad Supported Streaming TV (FAST) platforms: The Roku Channel, Samsung TV Plus, Pluto TV, Xumo, STIRR, Redbox, VIZIO, Plex, Sling, Tivo and more.