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AppDirect Enters Japanese Market With Commercial Partnership to Drive Platform Adoption

AppDirect, the leading subscription commerce platform company, announced it has signed a new commercial partnership with CUON and its parent company, TerraSky, to expand its presence in Japan and deliver on the AppDirect mission to make technology universally accessible so anyone can thrive in the digital economy. This partnership is expected to help grow operations across the APAC region and deliver on an end-to-end customer journey to drive platform adoption across the region. CUON and TerraSky will be responsible for managing sales, project delivery, professional services, and technical support for AppDirect customers in Japan.

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“Being able to provide a complete, end-to-end customer journey requires a strong foundation,” said Daniel Saks, President and Co-CEO of AppDirect. “It’s important to have the right partners to enter new markets. Partnerships with CUON and TerraSky, which have a wealth of experience in e-commerce and cloud services, provide a powerful customer experience with our solutions. I am confident that digital transformation of customers’ software and intellectual property will be realized and promoted.”

AppDirect is making its entry into the Japanese market supported by a strong local partner that understands the market and can offer customers a high level of service and support. AppDirect customers will have local timezone and language support across customer success, professional services and technical support. Through this partnership, customers will gain access to greater choice beyond Japanese competitors that may have limited capability for a full marketplace platform.

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“This partnership will be a critical building block for AppDirect as the company enters the Japanese marketplace,” said Masaru Morimoto, CEO of CUON. “We are pleased to combine AppDirect’s product strength with our development and operations support services in the e-commerce space to help our customers transform their business models and the experience for their customers.”

“We’re thrilled to launch this new partnership with AppDirect as the company expands its client reach to the Japanese market,” said Ryuji Miyata, SVP of TerraSky. “As AppDirect enters the marketplace, TerraSky and CUON will be providing critical support to make the customer journey as strong and effective as possible. Together, TerraSky and AppDirect are working to make this entry into the market a planned and structured process, guaranteeing a seamless customer experience when choosing a platform.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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