Bridgeton Selects StayNTouch Guest-Centric PMS To Enhance Guest Engagement & Drive Ancillary Revenue

By AIT News Desk On Jun 23, 2021

Bridgeton Holdings, a private investment firm focused on developing unique hospitality experiences in high-end urban markets, selected StayNTouch, a global leader in guest-centric hotel property management systems (PMS), to implement their mobile PMS and contactless solutions across 10 luxury hotel properties, totaling 566 rooms.

Bridgeton Holdings specializes in creating value for luxury properties by streamlining operations, implementing capital improvements, and leveraging development opportunities. Bridgeton chose StayNTouch to enable a more engaged and unburdened staff experience that will amplify revenue streams through a fully customized guest journey.

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“We were looking for a cloud PMS that was guest-centric, mobile and flexible, to enable our staff to serve guests beyond the front desk and across the property,” said Atit Jariwala, the CEO and Founder of Bridgeton Holdings. “The ability for our staff to serve guests freely with a tablet and EMV device in hand, has been essential in reducing congestion in our lobbies and maintaining a sense of casual luxury where great service doesn’t force the guest to wait in line. Combining the StayNTouch PMS and the kiosk solution at our Marram Montauk property immediately led to an increase in bookings for stay-enhancing supplementary experiences, such as our Private Beach Fires.”

Michael Heflin, Chief Revenue Officer of StayNTouch said, “Bridgeton’s properties are unique in that they seek to marry the guest experience with the lifestyle of the city they’re rooted in. This level of service requires a high degree of engagement between staff and guests and our guest-centric PMS is designed to empower staff to deliver a highly personalized and unconstrained hospitality experience.”