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Campfire Interactive To Unlock Profit Potential On Amazon Web Services

Collaboration Empowers Automotive Industry Suppliers With Informed, Confident Business Decisions For Unprecedented Speed, Accuracy, And Insight To Improve Profitability.

Campfire Interactive, Inc. (Campfire), the leading provider of portfolio profitability management in the automotive sector, announced a strategic relationship with Amazon Web Services, Inc. (AWS), an Amazon.com company. Through the collaboration, Campfire will provide automotive businesses around the world with an end-to-end solution to unlock profit potential within a highly reliable, scalable, cost-effective, cloud-based infrastructure platform.

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“We have successfully deployed Campfire’s forecasting solution in the past”

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Automotive suppliers grapple with complex business problems while creating, managing, and executing profitability plans. New and ongoing vehicle programs combined with supply chain and production-related issues are among many challenges that must be proactively managed. Developing forecasts and determining the relationship of volume, cost, pricing, and capacity are slowed by a collection of non-integrated, manually produced worksheets created to produce business financial models and reports. Consequently, companies waste time and resources assessing changing business needs to understand how critical, key financial metrics such as profit, return on investment, and market share are trending at any given stage.

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The Campfire and AWS collaboration changes all of this. Campfire will apply AWS’s broadest and deepest portfolio of purpose-built, cloud-native services and power next-generation automotive industry solutions. The resulting solutions will deliver on the promise of operational agility, addressing customer security, uptime, and service.

Campfire has begun integrating Amazon SageMaker (AWS’s service that makes it easier to build, train, deploy custom machine learning models at scale) and reporting/dashboards into its software, with additional technologies to follow. Work is also underway to accelerate the modernization of business-critical applications using serverless and container services to achieve maximum agility and reduce the total cost of ownership.

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