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Cloudinary Extends Media Optimizer Offering, Brings the Immediate Power of Fast and Flawless Visual Content to Small Businesses

Cloudinary, the media experience platform for many of the world’s top brands, announced that its no-code Media Optimizer product is now available to self-serve users. All users can sign up for Media Optimizer directly from Cloudinary’s website and begin using the product instantly via both free and paid plans. The new offering makes it easy for any user to automatically optimize and deliver their visual content, such as images and videos, with little to no manual work required.

The rise of the visual economy was accelerated greatly by the pandemic as evidenced by data from Cloudinary’s third annual State of Visual Media Report which revealed a dramatic increase in demand for and consumption of video, including a doubling of video views and a 140% growth in bandwidth in Q2 2020 alone. This rise in appetite for visual content presents a challenge for anyone managing images and videos which now account for more than 50% of page weight in most websites and apps. This growth also directly impacts web and app performance resulting in higher page load times, faster bounce rates and fewer conversions. To harness the power of visual media and eliminate inherent challenges, brands must properly optimize their visual content to deliver a compelling experience to every visitor.

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“The ability to deliver a strong visual-first experience with high-quality images and videos is paramount for any business today, including small to midsize companies who often lack the resources to manage what can be a time-consuming yet critical part of the business,” said Nathan Kelley, Managing Director, Media Optimizer at Cloudinary. “We’re thrilled to extend our Media Optimizer offering to help brands of all sizes more easily deploy visually appealing, multi-channel experiences to improve customer engagement and conversions.”

Since its launch in March, dozens of brands have selected Media Optimizer to deliver visually engaging experiences quickly and at scale, no matter where their content is viewed including Active Sports, Best&Less, Kmart Australia, Piping Rock, and PriceTravel.

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When traffic peaks occur, maintaining site performance becomes challenging; page load times spike and it becomes difficult to guarantee a high-quality user experience. An even bigger roadblock occurred this year when Google implemented Core Web Vitals like Largest Contentful Paint (LCP) meaning unoptimized images now directly impact the organic traffic a brand can earn from Search Engine Results Pages. Media Optimizer solves these challenges by automating image and video optimization and delivery in the format and quality best suited for each end-user device, browser, and connection speed.

With Media Optimizer self-serve users can:

  • Start using Media Optimizer within minutes of sign-up
  • Benefit from an intuitive setup experience including an easy connection to existing image and video storage
  • Have images and videos delivered in optimal formats, quality, and sizes based on their device, browser, and connection speed automatically without any manual intervention or URL parameter adjustments

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[To share your insights with us, please write to sghosh@martechseries.com]

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