Cloudinary Launches SAP Commerce Cloud Extension To Help Global Brands Improve Online Shopping Experience And Performance

By AIT News Desk On Jun 16, 2021

New integration helps brands competing in the visual economy to efficiently manage, transform, optimize and deliver images and videos at scale

Cloudinary, the media experience platform for many of the world’s top brands, announced the certification of its new SAP Commerce Cloud Extension. The extension for managing, transforming, optimizing, and delivering images and videos at scale makes it easy for brands using SAP Commerce Cloud to create immersive, in-store like shopping experiences. Fully integrated with SAP Commerce’s back office, the extension lets users familiar with this environment hit the ground running. The extension is currently available through Cloudinary and later this summer via the SAP Store.

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Cloudinary offers a myriad of features for brands seeking to drive more conversions through personalized, beautiful and fast visual content. With the new extension, SAP Commerce Cloud users can easily transform and optimize the product images and videos on their website and mobile app and ensure they are displayed correctly on multiple devices and browsers. And with Cloudinary’s rich set of APIs, businesses save time and resources by automating workflows to manage images and videos for any platform or device at scale. What’s more, images and videos are stored and managed in a single location and delivered in the optimal format and quality via the most advanced Content Delivery Networks (CDNs).

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The Cloudinary SAP Commerce Cloud Extension allows brands to:

Drive conversion with fast, stylish digital storefronts: showcase products with on-brand, responsive image and video galleries optimized for fast loading to boost conversions on product pages. Brands can control the look and feel of their product galleries by specifying attributes like colors, carousel placement, and zoom behavior.
Boost engagement with interactive shopping experiences: encourage online shoppers to engage with images, videos, and 360-degree spin sets. Brands can automate processes for optimized and responsive viewing on any screen format.
Automated publishing process – fast track photoshoot to web: automatically create multiple versions of images and videos for your online store using Cloudinary’s dynamic transformations. Different variants can easily be generated for the homepage, product listings, product detail pages, product galleries, and various marketing channels with no delays or dependencies on other teams.

“E-commerce brands are competing in an increasingly visual economy needed to drive conversions,” said Gary Ballabio, Cloudinary’s Vice President, Technology Partnerships. “To help these companies thrive, we’ve redoubled our efforts to introduce new innovations and partner integrations like the SAP Commerce Cloud Extension to deliver unique, visual experiences to a global online audience. With Google’s new Core Web Vitals UX metrics on the horizon, there is an urgency for brands to optimize their visual media — and without the automation required to manage both volume and speed retailers will continue to miss opportunities to make customer engagement and conversions gains.”