Comstar Technologies Expands Partnership with 8×8; Adds Communications Platform as a Service Capabilities to Portfolio

Strategic Partnership Provides an Immersive Cloud-Based Omnichannel Environment for Customers

Comstar Technologies, a full-service national technology solutions firm, announced the addition of 8×8 Communications Platform as a Service (CPaaS) APIs and embeddable applications to its existing 8×8 Value Added Reseller (VAR) partnership. This new portfolio offering and growing partnership positions Comstar as the first 8×8 channel partner to provide the company’s robust CPaaS offerings in the marketplace today. When combined with Comstar Technologies’ 30 years of experience, this technology will enable organizations to customize communications, third-party applications, and workflows to optimize operations, while delivering exceptional integrated experiences for employees and customers.

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“As the digital workforce continues to proliferate, companies are searching for ways to integrate staff across communication channels and physical locations,” says Warren Reyburn, SVP of Sales and Marketing at Comstar Technologies. “By introducing 8×8 CPaaS to our customers, we can now provide such functionality not just to our existing UCaaS clients, but we can approach the thousands of premise-based PBX users still under our care. The fact that CPaaS is hardware and platform agnostic is a tremendous value proposition for our user community. CPaaS will drive new revenue for Comstar while also playing into our client retention strategy. We couldn’t be more excited and honored to be the very first 8×8 partner to introduce these capabilities to our growing base of clients across the country.”

According to a recent study, the CPaaS market is expected to reach $25 billion in 2025. Moreover, the solution has rapidly increased in popularity across industries over the last year due to its flexibility, scalability, and enhanced remote customer experience features, empowering leading organizations to engage customers across channels programmatically. Most recently, CPaaS has been recognized for assisting in streamlining the distribution of the COVID-19 vaccine.  

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The 8×8 CPaaS portfolio of APIs and embeddable applications, including SMS, chat apps, voice, video and performance monitoring, empowers businesses and organizations to extend and customize business communications, customer engagement, and third-party applications to reimagine workflows that create more engaging employee and customer experiences to scale. Through its network of more than 160 top-tier carriers covering over 190 countries and territories, 8×8 CPaaS enables organizations to reach their customers reliably and securely, no matter where they are.

“Comstar has successfully built up long-term, trusted partnerships with its clients and delivers to them innovative solutions that reinvent the way business and customer engagement is conducted,” said John DeLozier, Senior Vice President & Global Channel Chief at 8×8, Inc. “As a key 8×8 value added reseller partner, Comstar is already helping these organizations move away from legacy, on-premises systems to leverage the power of the 8×8 integrated cloud communications and contact center platform. Now with 8×8 CPaaS, they can further meet their clients’ unique requirements by injecting new capabilities that support the new operate-from-anywhere, mobile-first world.”

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