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Crelan Bank Selects Accenture to Lead Post-Merger Integration and Digital Transformation to Drive Business Growth

Accenture to help Crelan reimagine the customer and employee experiences

Crelan Bank has selected Accenture (NYSE: ACN) to lead its post-merger integration with AXA Bank Belgium, which Crelan acquired in December.

Crelan Bank offers a broad array of services in consumer and business banking, investments and insurance. The acquisition of AXA Bank Belgium is part of a larger, customer-centric transformation at Crelan, whose “proximity counts” strategy focuses on offering customers the full range of financial services through a local team in the customer’s community.

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Accenture will help Crelan’s integrate AXA Bank Belgium in a large-scale transformation program spanning over 100 initiatives in areas such as digital and mobile, change management, banking products and services, and IT capabilities. The goal is a seamless transition for employees, customers and the distribution network.

“Our collaboration with Accenture is a major step in the integration of AXA Bank Belgium,” said Phillippe Voisin, chief executive officer of Crelan Bank. “Accenture will help us mitigate risks, enhance collaboration and ensure a smooth integration as we create a new future-proof bank that will reimagine and transform our capabilities to better serve our customers, employees, and communities.”

Stijn Goossens, who leads Accenture’s Financial Services practice in Belgium and Luxembourg, said: “We are excited to work alongside Crelan’s executive management team on the integration of AXA Bank Belgium. We will leverage our strategy, cloud and digital banking expertise to transform how Crelan operates, enabling it to provide a superior digital experience for customers.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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