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EMQX Cloud Expands North American Support With a Competitive Alternative For Large-Scale Managed IoT

EMQ, developer of the world’s leading open source IoT messaging platform, EMQX, recently expanded support in North America for its fully managed solution, EMQX Cloud. EMQX Cloud provides IoT data infrastructure across 15 global regions and three major cloud providers: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). Users in the United States, Canada, and throughout Latin America will now find simplified tax calculation and billing regardless of where their deployment is hosted.

Originally launched in 2020 with a focus on the European IoT market, EMQX Cloud continues to be managed by EMQ’s team in Stockholm, Sweden. However, as the user base has grown both in the United States and Europe, EMQ has taken steps to establish a North American management team and website with responsibility for supporting these accounts and handling local invoicing.

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EMQ has priced its cloud service to be particularly attractive to large-scale users with a simple, three-factor model based on a tiered feature set, system size, and outbound traffic.

Dylan Kennedy, General Manager of EMQ Technologies, commented, “Our focus is on supporting applications with a high number of connections and high message throughput. And what we found when designing EMQX Cloud was that, for small-scale customers, the typical per-message, pay-as-you-go pricing model was fine, but for our target user, it resulted in dramatically higher costs. We designed EMQX Cloud’s pricing to make costs predictable for these large-scale operators.”

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EMQ also cites its platform’s millions of messages per second throughput, real-time latency, and 100M simultaneous connection benchmarks as reasons it continues to attract new users. EMQ offers uptime SLAs of up to 99.99%.

At its core, EMQX Cloud is a fully compliant MQTT 5.0 broker with a sophisticated rules engine available at no additional cost, another aggressive pricing move. EMQX’s higher-priced tiers support other IoT protocols like CoAP as well as native integration with over 30 external services, including Kafka and InfluxDB. Additional subscription services include internal load balancing and network address translation (NAT).

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[To share your insights with us, please write to sghosh@martechseries.com]

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