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FRAME Deploys NewStore Omnichannel Platform to Power the Brand’s Modern Retail Experience

NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, announced that American fashion brand FRAME has launched the NewStore Omnichannel Platform across its retail business. By powering the brand’s mobile point-of-sale (mPOS), order management, inventory, and store fulfillment solutions, NewStore is now the backbone of FRAME’s retail operations.

FRAME is known for its collections in denim, cotton, leather, and cashmere, and it strives to design a modern versatile wardrobe with the finest natural materials. The fashion brand sells its products through e-commerce, wholesale, and in 15 retail stores today. Most recently, FRAME opened its first international store in London, expanding its global footprint. As it continues to grow its retail presence, FRAME is reinvigorating its customer experience and prioritizing technology’s role in creating a seamless shopping journey.

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“While we pride ourselves on providing an excellent customer experience, we’re always looking for ways to enhance our shopping journey by blending our online and offline channels in a friction-free way,” said Jens Grede, Co-founder, FRAME. “NewStore is enabling us to optimize our growing business with omnichannel capabilities that scale and create an even more personalized shopping experience.”

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Through its partnership with NewStore, FRAME is enabling its employees with the tools and data required to provide the best shopping experience possible. Store associates can view sales, gauge product inventory across store locations, and complete mobile checkouts to improve customer convenience and maximize profitability. Now that all of FRAME’s store locations are live on the platform, the brand will work with NewStore to further enhance the customer journey by rolling out features that allow employees to better guide shoppers and create more meaningful relationships.

“Retail stores should be operating as an extension of e-commerce. Customers want seamless access to products, modern fulfillment options at little to no cost, and quick and contactless payments. These expectations are difficult to meet without a global omnichannel solution,” said Stephan Schambach, Founder and CEO, NewStore. “With enterprise-wide access to inventory and the right technology in place, FRAME is offering the direct-to-consumer experience that is required to win in retail today. This is critical as they grow the business.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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