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Ingram Micro Cloud Launches New Program to Help Partners Grow Their Customer Bases

New growth-focused subscription program offers premium insights and resources to channel partners seeking to grow and scale their businesses faster.

Ingram Micro Cloud, operator of one of the world’s largest cloud marketplaces for the channel, announces the launch of its latest initiative toward more streamlined customer success, the ULTRA Membership Program.

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ULTRA, a strategic membership program is now available through the Ingram Micro Cloud Marketplace in the United States and Canada. Designed to help Value-Added Resellers (VARs) and Managed Service Providers (MSPs) expand their customer networks and increase profitability, the program includes comprehensive solutions that provide members with actionable insights around their business, personal consulting and thought leadership, automation-for-growth tools, and exclusive offers to grow and retain end customers.

“Partners seeking advanced insight into their recurring and consumption-based business and requiring consulting to take action on this data and the automation tools to scale, will be delighted to find that the ULTRA Membership Program is their one-stop-shop for actionable, big-picture, strategic thinking,” said Eric Gitter, executive director of global customer success, Ingram Micro Cloud.

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While ULTRA aims to yield benefits to reseller partners of all sizes, the membership is best suited for growth and solution-oriented VARs and early-scale MSPs. ULTRA is a paid structured membership program designed to grow partners faster, while streamlining customer success and driving value. At $199 per month, the subscription’s benefits are split across four distinctive categories:

  • ULTRA Insights – Providing partner specific lead opportunities, end customer retention reports, whitespace analysis to visualize key growth areas, skill enablement and access to certification courses.
  • ULTRA Automation – Supplying free user licenses for the CloudBlue Professional Services Automation tool (CloudBlue PSA) white-label marketplace PRO, advanced integrations of their current PSA, ERP, or CRM tools, and more.
  • ULTRA Knowhow – Offering certified expertise for demand generation, customer success management, expert support, and more.
  • ULTRA Exclusives –Permitting access to special channel incentive programs, practice development engagements, certification vouchers, and more.

“The aim of the ULTRA Membership Program is to broaden the scope of what’s been traditionally available to channel partners – from a strategic perspective – to solve a wider array of pain points, empower VARs and MSPs in overcoming challenges, and enable them to scale by expanding their networks.

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[To share your insights with us, please write to sghosh@martechseries.com]

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