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Log In Resources Blog Journalists RSS GDPR ChannelAdvisor Announces New Features Designed to Improve Product Visibility and Connect Brands and Retailers with More Consumers

Company’s global marketplace expansion to include 28 new selling channels, advanced reporting, analytics for 3P sellers, expanded support for Walmart and enhanced video campaign management

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, unveiled new features to enable brands and retailers to increase product visibility, find new customers, and streamline e-commerce operations.

“Dramatic shifts in e-commerce demand solutions that can meet brands and retailers at their point of need. This release includes enhancements and new services that further demonstrate our platform’s powerful capabilities and the depth of our online shopping integrations that enable sellers to discover more consumers, showcase their products at the right time, and win the sale,” explains Steve Frechette, Vice President, Product Management at ChannelAdvisor.

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With e-commerce accelerated by the global pandemic, brands and retailers continue to adapt their online strategies. The ChannelAdvisor platform helps make these strategies possible through efficient inventory and order management, actionable analytics, digital marketing automation, support for advertising, and over 160 marketplace integrations to enable brands and retailers to capture new audiences and connect with purchase-ready consumers worldwide.

ChannelAdvisor’s expanded product offerings enable brands and retailers to diversify and reach new buyers across the most popular selling channels. “Maintaining steady growth is key to multichannel success, which is why ChannelAdvisor’s expanded support for Walmart presents an exciting opportunity for brands and retailers to build upon their success in this major marketplace,” adds Frechette. “From advertising to fulfillment, sellers on Walmart can take full advantage of ChannelAdvisor’s comprehensive, end-to-end support, enabling them to stay competitive.”

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With nearly 150 million visitors to Walmart stores and digital properties every week combined with ChannelAdvisor’s robust suite of solutions, sellers can leverage ChannelAdvisor to help coordinate and optimize their advertising, product listings, and fulfillment efforts in a single platform.

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Support for Walmart Connect: Walmart sellers can now save valuable time and resources by leveraging ChannelAdvisor’s powerful automation tools to manage their advertising campaigns in the same platform as their listings. As a Walmart Advertising Partner, ChannelAdvisor’s support for Walmart Connect enables sellers to automate campaign scheduling, bidding, and keyword selection, perform bulk actions, and apply ad rules based on performance.

ChannelAdvisor Support for Walmart Fulfillment Services: As shipping and delivery metrics more strongly tie to conversion, sellers seek out fulfillment opportunities that will meet or beat the demands of online consumers. With Walmart Fulfillment Services, sellers have a cost-effective fulfillment network expansion opportunity with a proven logistics powerhouse. ChannelAdvisor Support for Walmart Fulfillment Services is targeted for availability by June and will give sellers the ability to create inbound shipping plans, accept Walmart shipping labels, and provide all required tracking information to commence inbound processing.

ChannelAdvisor Image Checking Tool for Walmart: Sellers can streamline and monitor their product listings for accuracy with ChannelAdvisor’s newest image-checking tool designed to help users review and validate images before adding new items to Walmart. In addition to flagging invalid images, sellers can access image details to ensure future compliance with Walmart’s requirements.

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