Mavenir’s RCS Business Messaging Solution Available in Microsoft Azure

Simplifies Global Deployment for Mobile Network Operators to Help Businesses Accelerate Digital Transformation

Mavenir, the industry’s only end-to-end, Cloud Native Network Software Provider and a leader in messaging and Rich Communication Services (RCS) announced that its RCS Business Messaging Solution is available to deploy globally from Microsoft Azure.

“Mavenir’s leadership in RCS combined with this new global cloud offering for mobile operators aligns with Microsoft’s track record of providing mission critical, carrier-grade applications with reliability, flexibility, and cost efficiency”

The current Covid-19 pandemic has forced businesses to accelerate their digital transformation, and messaging and conversational commerce are key enabling tools for businesses. Mavenir’s RCS Messaging-as-a-Platform (MaaP) solution for Mobile Network Operators (MNOs) and Partners is now available for deployment in 60+ Azure regions worldwide.

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“Using Azure allows MNOs to accelerate their own transformation by offering RCS business messaging faster, while minimizing risk and cost with OPEX and revenue share commercial models,” said Guillaume Le Mener, SVP Business Mobility, Mavenir. “While over the top (OTT) messaging services are rushing to fill the needs of businesses during this pandemic, this provides MNOs a faster route to deliver RCS, protect their existing messaging revenue and open additional revenue from new use cases.”

Deploying on Azure provides the following benefits for MNOs and Partners:

• Faster time to market
• Global availability in 60+ Azure regions in all continents
• Compliance with country data sovereignty and privacy regulations
• Reduction of procurement friction by reusing existing Azure contracts
• Flexibility to host in Mavenir’s Azure tenant or the MNO’s own Azure tenant.

“Mavenir’s leadership in RCS combined with this new global cloud offering for mobile operators aligns with Microsoft’s track record of providing mission critical, carrier-grade applications with reliability, flexibility, and cost efficiency,” said Bob DeHaven, General Manager, Media and Communications at Microsoft Corp. “Mavenir’s RCS Business Messaging Solution on Microsoft Azure minimizes deployment risks and helps MNOs dramatically reduce MaaP implementation times, because they use the agility provided by the cloud while benefiting from existing Azure contracts.”

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Mavenir’s RCS Business Messaging solution is fully compliant with Universal Profile 2.0 RCS solution and supports enhanced mobile messaging features such as open group chat, delivery, is-typing and read notifications, image and file transfer, and audio/video messages for P2P communications. It also supports rich cards and rich card carousels, buttons and suggested responses among other features, to provide enhanced A2P and P2A business messaging interactions with brands. The solution also leverages Mavenir’s growing Business Messaging Partner Ecosystem, which currently has 72 members—including aggregators, chatbot and business application developers, as well as CPaaS providers who are already working to onboard chatbots and business messaging use cases onto Mavenir’s Azure instance.

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