Outbrain, a leading recommendation platform for the open web, today announced a multi-year renewal deal with Euronews, Europe’s leading international news mediachannel which provides independent and fact-based journalism to 145 million monthly users.
Since 2019, Euronews has implemented Outbrain’s Smartfeed, a personalised recommendation feed that enhances the user experience leading to deeper discovery, longer sessions, and better engagement.
Most recently, the integration of another of Outbrain’s technologies, Smartlogic, which dynamically adjusts the position, ratio and design of content within the feed based on the customer’s preferences, has improved performance in revenue per thousand impressions (RPM) by 34% and editorial click-through rate (CTR) by 18%, while also boosting organic traffic across Euronews’ properties.
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Commenting on the partnership, Tom Roche, VP Digital Commercial Strategy at Euronews says: “Our audiences trust us to provide independent and quality news. We therefore soughtneeded a partner with a solid reputation and advanced technological capabilities to enhance our user’s customers’ experience. Additionally, the flexibility, responsiveness, and adaptability that Outbrain provides is critical to supporting the diversity of markets and languages that Euronews we covers.”
“We value our partnership with Euronews and remain dedicated to helping them support quality journalism. Since 2019, we’ve closely collaborated with the team on the ground to ensure our technology is providing the best experience for readers. With the extension of our partnership, we look forward to continued innovation,” says Stephanie Himoff, VP of Global Publishing at Outbrain
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