Mark Azad Brings 20 Years of Sales Leadership Experience to Cloud-native Analytics and Business Intelligence Solution Pioneer
Sigma Computing, an innovator in cloud-native analytics and business intelligence (ABI), announced the appointment of seasoned sales leader Mark Azad as its first chief revenue officer. Azad joins Sigma as the company’s growth accelerates in response to the increasing market demand to get more data into the hands of every employee responsible for making business decisions, large and small. It is Sigma’s mission to transform business users into powerful analysts that are able to analyze real-time data, apply their domain expertise, and take action without being dependent on the BI team for insights.
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“The advent of cloud data warehouses made enterprises quickly realize that there had to be a better way to take advantage of the cloud to enable and accelerate data-driven decision-making throughout the company,” said Sigma Computing CEO Mike Palmer. “This realization has led them to seek modern business intelligence solutions, like Sigma, that remove the challenges created by legacy tools, like the need for SQL skills, data silos, and risky data extracts so business teams could perform their own analyses in a spreadsheet. Mark’s track record for creating scalable sales motions is exactly what Sigma needs right now as we grow our sales organization to support expanding market interest.”
As CRO, Azad will oversee Sigma’s Sales, Solutions Engineering, Customer Success, and Strategic Partnerships teams. He will focus on hiring and developing the best people for the Sigma team in the market. Azad will also further define the organizational structure and drive efficient, scalable processes. Finally, he will rally the entire organization around a shared sales process that continues to prioritize customer success and happiness.
“I have worked at a variety of cloud and data companies over the course of my career and I have never been more excited about a company’s potential to revolutionize how we all use data every day than I am about Sigma,” said Sigma Computing CRO Mark Azad. “Companies have been striving to be data-driven for more than a decade but have been hindered by legacy BI tools that keep business users at arm’s length from data, limiting them to dashboards and static ad hoc reports. I’m thrilled to lead the sales team at Sigma and help our customers finally achieve their data-driven goals.”
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Most recently Azad served as vice president of sales for the Americas at Kubernetes platform provider D2iQ. Azad excels at partnering with customers of all sizes, from SMBs to Fortune 100, negotiating and managing contracts and agreements. He specializes in leading large distributed sales teams, including field and inside sales, as well as direct and channel sales. Throughout his career in Silicon Valley, Azad has established organizational structure, improved processes, and increased efficiencies. Prior to D2iQ, he served as the director of sales at the NoSQL cloud database Couchbase and a technology sales manager at Oracle.
Cloud-first disruptors, like Teachable, Fictiv, and Payload, depend on Sigma to achieve their business goals. Teachable increased BI adoption by 5X, Fictiv’s BI team cut time spent on ad hoc requests by half, and Payload created a new revenue stream with Sigma’s Embedded Analytics capabilities, drove a 50 percent savings in BI resources, and now delivers reports 7X faster.
Sigma’s momentum has resulted in $58M raised in venture capital and earning a spot on the coveted CNBC 2019 Upstart 100 List. The company has also been recognized for its outstanding culture by the San Francisco Business Times and Silicon Valley Business Journal’s Best Places to Work 2020 list, Inc.’s Best Workplaces 2020 list, and the Bay Area News Group’s Top Workplaces 2020 list. Finally, Sigma’s cloud ABI solution earned Best SaaS for Small Business or SMEs from the SaaS Awards in 2020, the 2020 DEVIES Award for Best Innovation in Enterprise Solutions, and the Strata Data Award for Most Innovative Product in 2019.
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