Sitecore, a global leader in end-to-end digital experience software, announced that it has become the first company to completely transition its core CMS solution including personalization and the content authoring experience, to a modern cloud architecture with the release of Sitecore Experience Manager (XM) Cloud.
Sitecore XM Cloud helps solve the globally recognized problem of powering instantaneous, global digital experiences in the cloud without sacrificing the customer experience. This latest product release will provide brands with unrivaled speed to market in the implementation of customer experiences, simplifying design and deployment, and eliminating upgrades, which dramatically decreases the cost of ownership. With XM Cloud, marketers can instantly create, manage and deliver engaging omnichannel experiences with an industry-leading enterprise-ready CMS.
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According to a recent survey by Sitecore, online interactions play an outsized role in driving engagement between brands and customers. The digital experience, while valued by consumers, creates a scalability issue for marketers to meet demand. Sitecore XM Cloud provides a comprehensive SaaS CMS for the Enterprise solution for brands by overcoming global scaling problems including variable traffic, supporting multi-brand architectures, and site security.
For business users, XM Cloud offers the ability to build pixel-perfect digital experiences via a WYSIWIG authoring experience that can access content anywhere as well as embedded testing & personalization, and integrated visitor analytics. For developers, XM Cloud can be used with headless development techniques and will work with modern frontend frameworks and support all deployment scenarios.
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Dave O’Flanagan, chief product officer, Sitecore, said: “Consumer behavior has changed rapidly over the past two years. Audiences have become very digitally savvy and have an expectation from brands to deliver highly personalized customer experiences. This puts marketers in the unenviable position of trying to meet this expectation, but with tools and solutions that don’t deliver, and in some cases hamstring, the needed agility to meet demand. Sitecore XM Cloud provides marketers with a truly end-to-end, SaaS-based solution that not only helps brands meet consumer expectations but also deliver a best-of-class omnichannel customer experience.”
Marci Maddox, Research Vice President for Digital Experience Strategies, IDC, said: “There is growing opportunity in the digital experience market for vendors providing scalable, data-driven personalization within the core of their service. Sitecore continues to strategically invest in this critical area.
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