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Sony’s Ci Media Cloud Expands into Cloud-Native Asset Management

Sony Electronics Inc.’s cloud-native professional media management and collaboration platform, Ci, is expanding its feature set to include enterprise asset management. The debut of Ci Catalog enables enterprises to build and securely manage centralized libraries of rich media and make them easily accessible to stakeholders across teams, departments, divisions or companies. With the addition of this new offering, Ci now provides secure content management from production through monetization – all in a single platform.

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The new Ci Catalog offering seamlessly integrates with Workspace, Ci’s solution for production and post production workflows with remote acquisition, media processing and collaboration. With the addition of Catalog, Ci provides content owners, studios, production companies, broadcasters, sports leagues, music labels and large corporations with a comprehensive system that supports content management. Using a single solution to manage content across the enterprise saves time and money, reduces security concerns, increases collaboration and offers transparency and visibility into an organization’s most valuable content.

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“The release of Catalog is a direct response to feedback we’ve received from some of the world’s largest and most recognizable media companies,” said Theresa Alesso, pro division President, Sony Electronics. “With no upfront costs and no installation required, the days of having to buy and implement several disparate and expensive systems to manage media are over. Ci’s cloud native approach prioritizes accessibility, security, speed and collaboration. The platform’s streamlined, centralized system, intuitive layout and ability to scale are exactly what today’s leading organizations are asking for.”

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